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Creativity and Innovation from a Business Perspective

Creativity and Innovation from a Business Perspective. RADEK ŠPICAR EXTERNAL AFFAIRS DIRECTOR ŠKODA AUTO, a.s. PRAGUE 01 / 07 / 2009. 2009 - Year of creativity and innovation. Good choice Future competitiveness Made in … vs . I nvented in …

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Creativity and Innovation from a Business Perspective

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  1. Creativity and Innovation from a Business Perspective RADEK ŠPICAR EXTERNAL AFFAIRS DIRECTOR ŠKODA AUTO, a.s. PRAGUE01/07/2009

  2. 2009 - Year of creativityandinnovation • Good choice • Future competitiveness • Made in… vs.Invented in… • New rising stars (Research investment growth in China: 25% annualy) • Demographics • Aging of population • Currently 4 people in productive age for one pensioner in the EU, in 50 years it will be just 2 people • Financial crisis and economic recession • Need to be creative and innovative • Innovation as „sine qua non“ for future winners

  3. OBSTACLES EDUCATION Character and quality of secondary education • No sympathy for natural sciences • No entrepreneurial skills • No soft skills Traditional teaching approaches based on direct instruction or lecturing are no longer adequate Character and quality of tertiary education • Low popularity of technical subjects • Too much specialization- degree dictatorship • Lack of practitioners, too theoretical Existing isolation of universities from companies is no longer sustainable

  4. OBSTACLES LOW DIVERSITY • The most creative teams = mixed teams (Men & women, old & young, domestic & foreign) • Need for foreign experts with new ideas in business • Global production and local custumization • Back seat of Škoda Octavia/Laura in India • Fortress Europe: European environment is not supporting diversity sufficiently • United States benefit from brain drain - 40 % of students on US universities come from abroad. In Europe itis only 2,6% - ¾ of post-graduate European students in USA plan to stay there vs. • Some EU member states: Restrictions on free movement of labour force in 21st century!

  5. CASE STUDY: ŠKODA AUTO BASIC FACTS: • Biggest private company in the Czech Republic • Plants in Czech Republic, Ukraine, Russia, Kazakhstan, India, China • Over 29.000 employees worldwide • Over 100 markets • Education, Production, Marketing, Sales… • R&D: approx. 1700 employees annual costs 230 mio EUR design awards winner Skoda Joyster: National Design Award Winner 2007

  6. CASE STUDY: ŠKODA AUTO GROWTH LIMITS (pre-crisis period): • Not enough low skilled workers • Not enough highly skilled workers • Need for new ideas in competitive environment SOLUTION: GO IT ALONE • Škoda Auto Apprentice School (920 apprentices) • Škoda Auto University (700 students) EXAMPLE TO FOLLOW? • Not possible for all companies… • It is not our core business… • Not sufficient even for us… Škoda Auto educational campus Na Karmeli

  7. CASE STUDY: ŠKODA AUTO ŠKODA AUTO & UNIVERSITIES • Co-operation with other universities: 5biggest technical universities from the whole country and several regional universities • Positive role of structural funds • Most creative project: ŠkodaAuto & Academy of Arts, Architecture and Design in Prague • Strange bedfellows: Industrial company and Arts school - Beginning: Clash of civilizations - Co-operation in technological/design centre - Now very successful: win-win situation

  8. CASE STUDY: ŠKODA AUTO Business Wish List for 2009: • Continuously stress the importance of creativity and innovation • To promote education systems that would support creativity • Not to establish more institutions, but create a legislative and regulatory framework supporting co-operation among schools and enterprises • To remove all existing obstacles on our way to Europe without barriers

  9. THANK YOU FOR YOUR ATTENTION Radek Špicar radek.spicar@skoda-auto.cz

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