AMI 2009 Customer Support Brief March 2009 Bob Nugent VP Advisory Services Pat Bright

1. AMI 2009 Customer Support Brief March 2009 Bob Nugent VP Advisory Services Pat Bright VP Subscriptions AMI International

2. AMI 2009 Goals • Listen to our leading customers to: • Tailor current products/services to need • Prioritize 2009 collections and coverage • Introduce new products & services: • New Advisory Services offerings • New country/issue coverage in subscriptions • New unmanned systems database/product • Deliver to customer needs/opportunities AMI International

3. AMI 2009: Organizational Snapshot AMI International

4. Subscription/Market Intelligence: • Predictive Analysis on Navies/Market worldwide • Ships/Systems & Fleet force structures thru 2028 • Proven Product Line • Flagship Product: World Naval Projections Report (WNPR) • 72 countries; 581 ship projects; 3271 hulls to be built 2009-2028 • 18 month refresh rate on country reports…more frequent on customer priority reports • New countries covered by request: In 2008 we added Croatia, Cameroon • Naval Systems Projections Database (NSPD) --250+ data fields on individual ship system/equipment outfitting for each ship project 3. World Missile Systems Online • Hot News Monthly) • Continuous access/interface with AMI naval market analysts AMI International

5. Subscription/Market Intelligence Team • Pat Bright (24 years Navy intel; 9 years @ AMI) • Rick Dorn (20 years Navy ops; 5 years @ AMI) • Linda Smith 5 years Navy intel; 1 year @ AMI) • Andrew Henderson* MA Pitt; Unmanned Systems • Entry Level Market Analysts *Advisory Services contributors AMI International

6. Subscription/Market Intelligence: Tools • Hot News Archive with Key Word Search • Photo Library • Contract Data (continuously updated) • Electronic Library of government/other documents related to naval markets • Country/Region/Vessel Type/System sorts AMI International

7. 2008 Highlights • Enhanced Photo Library • Google Earth global shipyard/naval facility database • Expanded NSPD • Added System (radar, missile, CMS) Search functionality to NSPD • Courtesy Hot News Subscriptions • AMI expert commentary in Trade Press: • Defense News, Seapower AMI International

8. 2009 Way Ahead • Debut redesigned AMI Web Site • w/ 3 Business Unit Portals (Subscription, Advisory, Government) • Release of “Existing Ships Data Base” (ESDB ™) • Coverage of future naval modernization projects • Same AMI focus on market opportunities and key dates • Beta Version of Unmanned Systems Market/Data Product • Covering UAV, UMS, UGV • Building on long AMI Advisory/Analytic track record in unmanned maritime systems • Applying proven WNPR/NSPD structure and focus to related market AMI International

9. AMI Advisory Services 2009 AMI International

10. Advisory Services—Our Value Proposition • AMI brings unmatched mix of analysis and access: • Unmatched insight into current and future naval platform/systems market • Plus network/connections to help customers win • Strategic Advisory Group enhances client access/advocacy to customers • Subscribers get “value added” from Advisory Services: • In-depth focus/expertise + win-centered recommendations • Augment customer in-house mkt research/capture efforts • Proxy for small/entry level customers without large staffs • Honest broker to validate customer strategies, entry, capture plans • “Clear Head” and new ideas to solve a market/product problem AMI International

11. Advisory Services Offers: (SAG focus) • Business Unit and Product Strategy Development • Comparative Assessments of Naval Systems or Designs • Technology Assessments • Focused Naval Market Assessments: (platform/region/system/subsystem) • Competitor Assessments • “Quicklooks” to review prospects in future and adjacent markets • “Red Team” Reviews of Programs and Products • “Black Hat” Teams to Assess Competitor Proposals and Programs • Strategic Communications/Marketing Theme Development • Capture Strategies for Targeted Programs • Senior Decision-Maker Engagement and Contact Plans AMI International

12. SAG-Current Lineup • VADM Doug Katz (OPNAV; CNO; ONR) • VADM Bill Hancock (OPNAV; USMC/Army) • VADM Barry Costello (Legislative; Int’l) • RADM George Huchting (Acquisition; NSFS; TBMD) • RADM Tom Wilson (OPNAV; Industry) • Dave Lassek (Ex NAVSEA, UD, BAE) • RADM Jim Taylor (NAVSEA, FMO; Shipyards) Future Adds: USCG; USMC; Int’l AMI International

13. Advisory Service Team and Profile • Strengths (Customer Feedback): • Response time, focus, insight, data, value for money • Consistent quality brings sustained/repeat engagements • Industry-wide reputation; wide US and global networks • Adding value at all levels--program capture to strategic decision support • Team Roles/Skill Set Mix: • Guy: Concepts, Coaching, Contacts (Senior Navy/Industry) • Bob: Delivery, Coordinating; Communicating (VP Adv Services, MBA, 22 years Navy intel/acquisition) • Researchers: Collecting, (data) Crunching • SAG: Customer Outreach, Advocates; Networks • Subcontractors Contacts; Context; Technical/Tactical analysis AMI International

14. Advisory Services: Current Focus Areas • Global Recession-Impact on Naval Markets • Unmanned Systems-Domestic/Int’l Markets • Maritime Security Products and Markets • Emerging Naval Markets-Asia/ME/Americas • Future US Sea Service (USN/USCG) Structures • Surface Combatants…new small combatant niche? • Radar/Sensor upgrades…OA and new builds • Sea Base and Unmanned Systems programs AMI International