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1,2,3,GO « An Interregional Stimulation Programme for Entrepreneurship ». by Business Initiative a.s.b.l. Luxembourg. Certified by the European Commission as an example of Best Practice , Berlin – June 2007. What is the purpose of 1,2,3,GO ?. Programme for entrepreneurship stimulation
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1,2,3,GO« An Interregional Stimulation Programme for Entrepreneurship » by Business Initiative a.s.b.l. Luxembourg Certified by the European Commission as an example of Best Practice, Berlin – June 2007
What is the purpose of 1,2,3,GO ? • Programme for entrepreneurship stimulation • Business plan contest • A network of 295 coaches • Start bonus • Dedicated exclusively to innovative projects • Interregional: covering 4 european countries • Multicultural • Multilingual with 3 different languages Wallonia (Belgium) Rhineland-Palatinate (Germany) Grand-Duchy ofLuxemburg Saarland (Germany) Lorraine (France) The Greater Region 65.401 km211,2 Millions Inhabitants53 000 new businesses per year 257 000 Millions GDP in 2003
Origin and set up of 1,2,3,GO • Inspired by a German contest in Munich where a methodology by Mc Kinsey was used • Extended to the Greater Region : • Centrally managed from Luxembourg • Relayed in each region by 7 local offices • Initiated by major Luxembourg employer’sorganisations (FEDIL, Chamber of Commerce and Luxinnovation) • Formalised in 2000 by a non profit organisation « Business Initiative », located in and supported by the Chamber of Commerce of Luxembourg • Financed by public and private funds (more than 50%)
Interregional: special value of 1,2,3,GO • Synergy effects between the 4 different regions • Interregional events • Each time in a different area of the GR (speed-coaching, business plan booster, award ceremony) • Events are simultaneously translated into French and German • Multilingual and multicultural • Exchange of best practices in the entrepreneurial field • Transborder business opportunities
Steps to follow: Implement and take care of the networking Create a strong management team Show a constant presence with events Elaborate an attractive web site Develop an efficient marketing campaign Insure a very professional communication between entrepreneurs and coaches Key success factors: Permit the know-how transfer between the central organisation and regional representations Insure the implication of every relay Dynamise the network with coaches, sponsors and professionals Initiate a win/win situation between all stakeholders To be taken into account
Our partners Some of our new sponsors used to be 1,2,3,GO projects !