Castle Lite – MC Hammer – Can’t Touch This

1. (c) David Alexander / Sheer Publishing

2. Castle Lite – MC Hammer – Can’t Touch This (c) David Alexander / Sheer Publishing

3. What is a Synchronisation License? Owner of a Right wants to merge a piece of music with their existing proprietary rights The reason to do this is to; • Set the Mood • Remind the listener of a time and place • Draw attention to their product • Basically add value to their property (c) David Alexander / Sheer Publishing

4. SYNCHRONISATION OPPORTUNITIES Cinema Television Corporate Video Internet Website Games Advertising (c) David Alexander / Sheer Publishing

5. Income Distribution (c) David Alexander / Sheer Publishing

6. SYNCHRONISATION LICENSING Major Terms • Media • Cinema/ • Television • Internet • Public Spaces • Territory • National • Continental • International • Term • Months • Years • Perpetuity (c) David Alexander / Sheer Publishing

7. Responsibilities of the Publisher • Find the Opportunity a. Pitching b. Relationship Building c. Cuts 2. Music Supervision 3. Licensing 4. Collection of Residuals (c) David Alexander / Sheer Publishing

8. Sometimes it comes down to LUCKSamsung Cellphone – Who Let the Dogs Out (c) David Alexander / Sheer Publishing

9. DD IPL – Enrique – I like it The Heat Magazine – Karl Douglas – Kung Fu Fighting Gray’s Anatomy – Farryl Purkiss District 9 – 4 songs Skins – Mapaputsi – Kleva DSTV – Adam Lambert – That’s Entertainment Samsung – Who Let the Dogs Out Castle Lite – MC Hammer – Cant touch this Some Recent Sheer Licenses (c) David Alexander / Sheer Publishing

10. The Heat Magazine used Karl Douglas Kung Fu Fighting (c) David Alexander / Sheer Publishing

11. DD Thank You David Alexander Sheer Publishing P.O. Box 3128 Parklands Johannesburg 2121 Tel: 011 438 7000 Cell: 083 600 9488 publishing@sheer.co.za (c) David Alexander / Sheer Publishing