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GENERATION Y

GENERATION Y. GENERATION Y. Who is Generation Y? It is children of the echo boom (1980 to 1995 ) 1) What are the characteristics of Generation Y? 2) What Does Generation Y Value ? 3) What “turns off” Generation Y ? 4) What is Generation Y concerned about ?

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GENERATION Y

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  1. GENERATION Y

  2. GENERATION Y • Who is Generation Y? • It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y? 2) What Does Generation Y Value? 3) What “turns off” Generation Y? 4) What is Generation Y concerned about? 5)How Will Generation Y Change The World?

  3. What are the Five Main Generations?

  4. TRADITIONALISTS (Pre Baby Boom) Influences – Great Depression, Roaring Twenties, World War II, Korean War, G.I. Bill Characteristics – Patriotic, loyal, “waste not, want not,” faith in institutions, military influenced top-down approach Values – Logic – Loyalty – Discipline – Tradition – To leave an inspiring legacy

  5. BABY BOOMERS Influences – Suburbia, TV, Vietnam, Watergate, protests, human rights movement, street drugs, and rock ‘n roll Characteristics – Idealistic, highly competitive, questioning authority, the first “Me” generation Values – Money – Career – Keeping up with the Joneses – Freedom – “Me”

  6. GENERATION X Influences – Expanded technology, Microsoft and Apple, violence, gangs, diversity, climbing divorce rate, latch-key home life, MTV, Dot Com Boom, Dot Com Bust, raised on Sesame Street, AIDS epidemic Characteristics – Skeptical, globally concerned, tech savvy, concerned about safety and security, fiercely independent Values – Flexibility – Mobility – Security – Friendships

  7. GENERATION Y Influences - Global terrorism - Columbine - high speed internet - text messaging -social networking - environmental concerns Characteristics – Globally concerned, open and accepting of diversity, tech savvy, the “knowledge worker”, concerned about safety, team players, multi-taskers, impatient Values – Live first, work second – Social causes – Flexibility – World travel – Diversity

  8. Is Generation Y entitled and lazy?

  9. What Does Generation Y Value? • Meaningful work • Authenticity • Living first, working second • Fast access to information • Experiential activities • Travelling • Diversity • Social causes

  10. What “turns off” Generation Y? • Rigidity/ rules • Fear of technology • A dry, boring environment • Slow response time • Being “stuck” in a dead end job • Working first, living second

  11. What is Generation Y concerned about? • Global terrorism • Concerns about the environment • Poverty • World hunger • Global financial concerns • A highly competitive workforce • Chaos in the business world

  12. How Will Generation Y Change The World? • Technological innovation • Social Conscience

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