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Generation Y Perspectives

Generation Y Perspectives. Meet Garret, Kristen, Aaron and Nick. Our friends think that we are rocket scientists and astronauts. Because we work here. But truthfully, we tend to work just as much here. Last week, we interacted with people from here ….

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Generation Y Perspectives

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  1. Generation Y Perspectives

  2. Meet Garret, Kristen, Aaron and Nick

  3. Our friends think that we are rocket scientists and astronauts

  4. Because we work here

  5. But truthfully, we tend to work just as much here.

  6. Last week, we interacted with people from here … … friends, family, classmates, colleagues, even strangers.

  7. They all wanted to know more about what we do at NASA. TM

  8. So we got to thinking… Why aren’t they connected to NASA?

  9. Why isn’t a wholegeneration connecting to NASA?

  10. We are part of Generation Y. This presentation is our perspective.

  11. (But keep in mind that our generation will be asked to pay the majority of the tax bill for the vision for space exploration) That’s $124B through the first lunar landing (FY06–FY18).

  12. NASA has a brand and a message.

  13. We don’t want to talk about that.

  14. We want to talk about why our generation isn’t connecting to it.

  15. Because we aren’t connecting to it…

  16. …young people, both inside and outside of NASA.

  17. And we think they SHOULD connect to it.

  18. Because what NASA does is important. …to everyone.

  19. The world is connected today in ways that are shattering traditional communications concepts.

  20. And NASA is in a position to lead the world in exploring new frontiers.

  21. Engaging people in this exploration is not just an opportunity. It is a responsibility.

  22. 01 Connected Generation

  23. The traditional concept of top-down,one-way communications strategyis dead.

  24. (It is NOT dying. It is dead.)

  25. Generation Y is a completely new generation.

  26. Roughly speaking, Generation Y is defined as - 1977 2000 < Birth Date > 31 8 < Current Age >

  27. There are over 70 million people in the U.S. belonging to our generation

  28. And just like the Baby Boomers, we are a large group of people that is IMPACTING society

  29. Gen X Baby Boomers Gen Y Births (in thousands) Birth Year

  30. 25% Generation Y is currently 25% of the workforce 47% and is projected to be 47% of the workforce by 2014. Is NASA ready?

  31. But what defines Generation Y?

  32. Global Likes mentors Demands instant gratification Instant information empowered Expecting (NOW! Not 5 minutes from now) Wired Attracted to Large Social Movements Quickly bored multi-tasking Interdependent Mobile Impatient if delayed… but highly adaptable.

  33. And there are a lot of things that made us the way we are.

  34. We were the first generation to grow up with cable in our homes …Studies say this leads to shorter attention spans …And chronic boredom.

  35. We are used to DIVERSITY …after all, we grew up in diverse environments.

  36. We grew up with TALK SHOWS AndREALITY TV.

  37. For our generation, TV is not passive entertainment it is aninteractive experience! And our lives and outlooks have been shaped by this.

  38. “Anyone can be a star …” “Everyone deserves to have their say.” “Getting heard and having a say are not only easy, they seem natural.”

  39. Wait! You just described my generation.

  40. Maybe there are some similarities. But there are very important differences.

  41. Such as different formative experiences.

  42. Baby Boomers wereshapedby: Vietnam The “Big Three” TV networks The Cold War The Kennedy and King Assassinations Civil Rights Handicapped Rights The Feminist Movement The Right to Privacy Rock Music Gay Rights And,

  43. Generation Y has beenshapedby: The 2000 Election Crisis Columbia Accident Internet Columbine The Iraq War 9-11 Reality TV Terrorism Cell Phones Starbucks Cable Gaming

  44. And those life experiences made us: Lack trust in corporations and government Focus on personal success Have a short-term career perspective Gets easily bored Extremely independent See no clear boundary between work and life Empowered and optimistic Sacrifice economic rewards for work-life balance Expect to work anytime, anyplace Connect with people in new and distinctive ways Comfortable with globalization Racially and culturally diverse

  45. 02 Perspectives

  46. As a whole, people of Generation Y are not interested in space exploration. This is a FACT.

  47. A majority of Gen Y between 18 and 24 Are not aware or not engaged in NASA’s mission

  48. Support is higher among Asian-Americans. 40% Forty percent oppose NASA’s mission Opposition among Gen Y Hispanics is higher

  49. 39% 39% believe that nothing worthwhile has come out of NASA

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