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GENERATION Y. GENERATION Y. THINGS TO CONSIDER FOR CLASS Who is Generation Y? It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y? 2) What Does Generation Y Value? 3) What “turns off” Generation Y? 4) What is Generation Y concerned about?
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GENERATION Y THINGS TO CONSIDER FOR CLASS • Who is Generation Y? • It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y? 2) What Does Generation Y Value? 3) What “turns off” Generation Y? 4) What is Generation Y concerned about? 5)How Will Generation Y Change The World?
GENERATION Y Millenials/ Generation Y Grew up in an era of expanding cultural diversity and globalization Technologically adept group (had to keep up with technological advances) Experienced economic recession/ economic crisis High awareness of environmental issues (Justice on 2 levels) Values – Live first, work second – Social causes – Flexibility – World travel – Diversity
Generation Y Characteristics Optimistic/ moral Confident – well developed self esteem Culturally aware and diverse Skilled networkers tech savvy/connected Multi-taskers Team players Global citizens
Generation Y Influences • Global terrorism (9/11, Iraq) • Domestic terrorism (Columbine, school shootings) • Technology • Facebook, Twitter, texting • Emphasis on Civic responsibility • Environmental concerns
What Does Generation Y Value? Meaningful work Authenticity Living first, working second Fast access to information Experiential activities Travelling Diversity Social causes
What “turns off” Generation Y? Rigidity/ rules Fear of technology A dry, boring environment Slow response time Being “stuck” in a dead end job Working first, living second
What is Generation Y concerned about? Global terrorism Concerns about the environment Poverty World hunger Global financial concerns A highly competitive workforce Chaos in the business world
How Will Generation Y Change The World? Technological innovation Social Conscience: the belief in the greater good