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The European Association of Tourism Eco-labels

The European Association of Tourism Eco-labels. Asnate Ziemele Latvian Green Certificate - VISIT Full member. Latvian Country Tourism Association. Legal form: NGO (owns a Ltd. company for commercial activities) Founded: 1993 Members: ~300 (~4000 bed places) Staff: ~10.

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The European Association of Tourism Eco-labels

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  1. The European Association of Tourism Eco-labels Asnate Ziemele Latvian Green Certificate - VISIT Full member

  2. Latvian Country TourismAssociation Legal form: NGO (owns a Ltd. company for commercial activities) Founded: 1993 Members: ~300 (~4000 bed places) Staff: ~10

  3. Latvian eco-label The Green Certificate • Implemented within an EC LIFE programme project (2001-2004) www.eco.traveller.lv • Assigned to small scale accommodations in rural areas: Country houses Vacation cottages Guest houses Camping

  4. on the Internetwww.traveller.lv Green Holidays brand

  5. Green Holidays brandin publications Active tourism guide Travel Map “Worth Seeing” Guide “Countryside Bounty” Catalogue “Country Holidays”

  6. Ö+ Steinbock (Switzerland) Ecolabel Luxemburg Milieubarometer (The Netherlands) Green Certificate (Latvia) Green Tourism Business Scheme (UK) Groenne Noegle (Denmark) Legambiente Turismo (Italy) Moving the market towards sustainability... • VISIT covers all kinds of tourism related accommodation, from small farm accommodation to large business hotels with restaurants, leisure facilities and holiday parks • The VISIT labels represent over 1500 eco-labelled tourism businesses, the largest independently eco-certified grouping in Europe • The eco-labels below all work to a common standard to ensure the awards are high environmental quality and mutually recognise one another

  7. Sets up standards for eco-labels All VISIT labels fulfil a set of 21 requirements that ensure: • Strong environmental content • Credibility • Transparency

  8. Advantages • Common objectives • Joint promotion • A shared vision for sustainable tourism • Positive contacts with tour operators • A growing relationship with the European Commission and the United Nations • Shared workload, activities and projects • Improved access to key decision makers • Effective network linking strategy formation to practical action

  9. Challenges • Different labels – different approaches • Various relationships – various objectives • Financial costs • Maintaining a balance • Delivering practical solutions

  10. The future 2005-2006 • VISIT will get larger - The VISIT labels are held in highesteem by the industry and grow more labels apply for VISIT recognition • VISIT Promotion – a tool for tour operators to use in their eco-marketing plans • VISIT Strategy – A set of common objectives and codes for eco-labels, stakeholders and certificates • VISIT Network – An affiliation to allow eco-label expertise to be shared on the basis of mutual benefit • VISIT Campaign – To ensure co-operation and collaboration results in effective practical improvements in member statesand the EU as a whole

  11. The VISIT board • Luigi Rambelli, Chairman (Legambiente Turismo, Italy) • Sandra Sazzini, Personal Assistant to the Chairman (Legambiente Turismo, Italy) • Jon Proctor, Vice Chairman & Treasurer (GTBS, UK) • Harro Boekholdt, Secretary (Milieubarometer, The Netherlands) • Torben Kaas, Board Member - ex Chairman (Groenne Noegle, Denmark)

  12. TourBench European Monitor and Benchmarking web based System for Environmental Impacts and Costs in Tourist Accommodations www.tourbench.info • To scan your accommodation with respect to the environment. • To determine the environmental impact through the years, based on the input of consumption and costs for energy, water, chemical substances, waste production. • To compare this impact with other, similar accommodations all overEurope.

  13. Benefits of TourBench for accommodations, eco-labels • Environmental strengths, weaknesses, cost, saving potentials • Determination of helpful measures, calculation of return on investment • Promotion of national Eco-labels, EU Flower, EMAS • Monitoring the claim of environmental preferability • Environmental performance of certified accommodations • Effectiveness of measures (revision of criteria: harmonisation) • Comparison with non-certified accommodations • More applicants and certified products

  14. Contacts Caring for environment ... is caring for visitor www.yourvisit.info • Chairman - info@legambienteturismo.it • Postal Address: • c/o VISIT Secretary Milieubarometer • P.O. Box • 3970 AC Driebergen • The Netherlands • T: +31 (0) 6 - 53 92 41 45 • F: +31 (0) 343 - 52 47 01

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