Service Engage – Engaging with Our Users IBM Cloud and Smarter Infrastructure

1. Service Engage – Engaging with Our UsersIBM Cloud and Smarter Infrastructure

2. Expectations on how Business and IT want to interact with systems and applications are driving disruptive technologies Developers Low Touch, easy to consume Minimal coding, lots of mashing Continuously updating to delight, compete Cloud Social Mobile Lines of Business CxO Immediate gratification Instant access from anywhere Connect and Collaborate Predict vs React Visual and precise Highly consumable, intuitive Embedded Intelligence IT Operations Infrastructure as Code Manage on and off premise service

3. The IT landscape is changing due to these dynamics • IT Environments will be Composable • Services will be Integrated • Services will be Orchestrated Classic Data Center Private Cloud Monitoring Storage Asset Management Analytics Workload Automation Help Desk SaaS EC2 IaaS / PaaS Expert Integrated Systems Custom Infrastructure

4. Decision making power is shifting from the traditional IT buyer to a new audience - the Line of Business owner & practitioner By 2016, 80% of new investments will directly involve LOB execs with LOB leading decisions in more than 50% of those investments 48% discover brands they are not aware of while searching, 24% decide which brand to purchase solely from their self directed digital research  60% of the IT purchase process decision is completed before the prospect engages a vendor … and the decisions are being influenced and made by IT Practitioners CIO CTOs IT Managers IT Operations Manager Data Center Manager Decision Makers Economic Buyers Decision Makers Influencers Developers Technical Leaders System Administrators IT Operations Data Scientists Recommenders Users Practitioners *Source: Google & Compete B2B Customer Study, June 2012

5. Over 47% of organizations are using SaaS to fuel competitive advantage for deeper collaboration, better decision making, and improved market agility – with IT and LOB in it together Pace Setters Chasers Strong LOB and IT collaboration on SaaS selection & deployment 71% 36% SaaS strengthens IT and LOB relationship 70% 39% LOB views IT as strategic partner for SaaS 65% 33% IT views LOB as a strategic partner for SaaS 72% 22% Business outcomes are better for the Pace Setters! SaaS improves time to market 71% - SaaS changed org’s business model 71% 30% 72% of Pace Setters are using SaaS to leverage analytics to gain insight vs 28% of chasers 68% of Pace Setters are using SaaS to improve the customer experience vs 33% of chasers SaaS optimized business processes and workflows 70% 31% SaaS increased internal and external collaboration 61% 34% SaaS improved business relationships 71% 28% Reference: 2014 Champions of SaaS: How SaaS is fueling powerful competitive advantage 879 decision makers of companies that adopted SaaS – 12% C-level IT execs, 88% VPs, Directors, Managers in IT and Business

6. Client CentricEngagementCycle Advancing IBM to Service Management 3.0 Social collaboration, insight and analytics as new mechanisms to provide expertise (Watson inside) Engage with practitioners digitally through web, social media and video Learn Learn, Design and Consult on value driven capabilities IBM is delivering WW Online Support Online, Chat, Community, Talk, Watson Explore Sample product instance preloaded with demonstration data Extend Link, Analyize, Report, Orchestrate, Optimize via dynamic Integration Composition APIs to link, extend and orchestrate services amongst legacy, new, and hybrid systems Continuous delivery to rapidly respond and scale to client needs Use (Buy) Traditional IBM Sales SaaS Channel Try Get your own instance of the product that you can try with your own data Licensing models to address shifts to lower barrier to entry, consumption based purchasing and ‘try and buy’

7. What is IBM Service Engage?A New Wayto experience and acquire our on-premise and SaaS solutions IBM Service Engage Learn • Explore • Try • Use (Buy) • Extend • Support • New way…. • to POC your clients … start a POC in 30 minutes, anytime, anywhere your client wants • for engaging clients and partner via live guided demos available 24x7 • to accelerate the close • to extend what your clients are already buying at lower total cost via Software as a Service

8. Learn Learn, Design and Consult on value driven capabilities IBM is delivering WW Online Business Value of Capabilities Embedded Videos Screenshots Articles, Blogs, Papers

9. Explore and experience capabilities in a hosted environment • Guided, step by step tasks with pre-canned data • Nothing to install, configure, or download • No registration required! • Come and go as many times as you’d like Explore Sample product instance preloaded with demonstration data

10. Try Get your own instance of the product that you can try with your own data • 30 Day Trials • On Premise or SaaS • Provisioned in Minutes • Secure

11. Use (Buy) Traditional IBM Sales SaaS Channel Credit Card in 26 countries Passport Advantage

12. IBM Service Engage Solutions Find root cause of application problems 90% faster Improve cost functional processes, requests, and maintenance planning by 40% Reduce labor costs by 90%

13. IBM Service Engage Solutions Detect close to 100% major incidents resulting in hundreds of thousands dollars Manage and secure mobile devices for 100Ks of users in minutes Protect up to 10x more data per day per back server reducing infrastructure costs

14. Questions