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Campaigns staff network. Welcome Philip Hadley, Campaigns Effectiveness Officer, NUS. Objectives. What is campaigning Principles of effective campaigning Campaigns cycle and strategy – identify the steps to planning a campaign and begin to plan a campaign Next steps
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Campaigns staff network Welcome Philip Hadley, Campaigns Effectiveness Officer, NUS
Objectives • What is campaigning • Principles of effective campaigning • Campaigns cycle and strategy – identify the steps to planning a campaign and begin to plan a campaign • Next steps • Be aware of the other support available to you
Agenda 10.00amArrivalTea & coffee provided 10.30amWelcome | Philip Hadley, Campaigns Effectiveness Officer 10.45am Using social media in campaigning | Dan Higgins, Web Officer, NUS 11.30amPrinciples of effective campaigning| Philip Hadley, Campaigns Effectiveness Officer, NUS 12.15pmUnpaid internships | Dannie Grufferty, VP Society and Citizenship, NUS 1.00pmLunch & Guest speaker | Effecting measurable change for students: Putting theory into practice | Oliver Kasper, Campaigns and Democracy Coordinator, University of Nottingham Students’ Union 2.15pmCampaigns show and tell | Rhiannon Hedge, Education Officer, University of Swansea Students’ Union 3.00pmThe shape of the campaigns staff network | Philip Hadley, Campaigns Effectiveness Officer 3.30pmClose
what is a campaign?
“organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups…the mobilising of forces by organisations to influence others in order to effect an identified and desired social, economic, environmental or political change.” - NCVO What is a campaign?
Campaigning in categories • Public support and engagement is important for the effectiveness of a campaign but awareness raising and other methods are means not ends. • Whatever you call it, campaigning is about creating change – the impact is the real change - the difference - in people’s lives.
Effective campaigning What are the principles of effective campaigning? • ‘Vision without action is only dreaming, action without vision is only passing time, but vision with action can change the world.’ - Nelson Mandela • ‘No revolution can take place without a methodology suited to the circumstances of the period’. Martin Luther King
Principles of effective campaigning • Select the issue which is right for you • Compile strong and compelling evidence • Develop a clear strategy – set a specific aim and impact • Understand your targets and how to influence them • Involve, (devolve power to), and empower beneficiaries • and supporters • Work with useful allies and coalitions • Communicate well and persistently – be creative • Stay with the issue through to resolution • Promote a campaigning culture – embed campaigning Adapted from Coe, J. and Kingham T. (20 ) Tips on Campaigning Practice (London, NCVO)
The Impact Chain ACTIVITIES (what gets done) OUTPUTS (what’s generated by your activity) OUTCOMES (what gets done) IMPACT (changes in students’ lives) INPUTS (resources)
Now what? Support • Activist development programme • Bespoke in-house activist training for students • Campaigns effectiveness programme • Advice & support, campaigns staff network, online hub • Contacts • Philip Hadley – philip.hadley@nus.org.uk / 07585969854 • Dani Beckett – dani.beckett@nus.org.uk / 07585969855 • Hannah Charnock – hannah.charnock@nus.org.uk / 07585969853
Review of objectives • What is campaigning • Principles of effective campaigning • Campaigns cycle and strategy – identify the steps to planning a campaign and begin to plan a campaign • Next steps • Be aware of the other support available to you
