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Get paid traffic don’t loose youR a$$

Get paid traffic don’t loose youR a$$. By Vinnie Campagna. Is this happening?. Who here has had a course on selling?. Multiple Personalities!!!!!. Technician Strategist Manager. Get paid traffic don’t loose you’re a$$. By Vinnie Campagna. Who is Vinnie?. I freakin ’ love marketing.

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Get paid traffic don’t loose youR a$$

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  1. Get paid traffic don’t loose youRa$$ By Vinnie Campagna

  2. Is this happening?

  3. Who here has had a course on selling?

  4. Multiple Personalities!!!!! Technician Strategist Manager

  5. Get paid traffic don’t loose you’re a$$ By Vinnie Campagna

  6. Who is Vinnie? • I freakin’ love marketing

  7. Will the product /service LAST forever? • Forever market? (Health, Wealth, Love)

  8. What is working online?

  9. How hungry is your prospect? • What’s the desire that creates this market? • Amount of time they’re thinking this problem? • Are they going through a transition?

  10. Top Critical Number PPC Do you know your current PPC? (pay per click) PPC = average Payment Per Click

  11. Bottom Critical Number EPC Do you know your current EPC? (earnings per click) $/clicks = EPC (don’t forget the upsells)

  12. The path of the paid………. • #1 The Obvious • #2 Competitive Analysis • #3 Direct Media Buys  no one does this! (but know your numbers to save you’re a$$!) • #4 Brokers

  13. Every campaign will need these 3 things • Landing Pages with call to action! • Email Opt in with Bribe • Knowledge Gap opening Headline. Opt in to close the gap. Option to buy on bottom • Give more, mention offer • Harder sales letter, build trust, social proof • Limited Time Discount • Last Chance Email • Sales Letter

  14. Why this sequence? • Build the want first. (no one likes being sold to) • Build emotion on need and trust of your solution • Use social proof to back up your claims

  15. Sales

  16. Example Landing Page

  17. #1: Google Adwords(target 3% CTR 33% opt in rate)

  18. #1: Facebook Ads (target .3% CTR)

  19. Facebook Promoted Posts (target 3% CTR)

  20. Watch out for FB Approval Process • Unrealistic Claims • Exit Pop ups • Limited Navigation Not Yet An Issue

  21. COMPETITIVE INTELIGENCE

  22. COMPETITIVE INTELIGENCE

  23. COMPETITIVE INTELIGENCE

  24. COMPETITIVE INTELIGENCE

  25. DIRECT MEDIA BUYS SCOPE: Unrealistic Claims Exit Pop ups

  26. Learn Copywriting

  27. DIRECT MEDIA HOSTS?YOUR BANNER ADS! (TARGET .1% CTR)

  28. EXAMPLE OF BANNER AD

  29. EXAMPLE OF GOOD BANNER AD

  30. EXAMPLE OF BAD BANNER AD

  31. DIRECT MEDIA BUY QUESTIONS: • What’s your minimum order? • What are your credit terms? • Do you allow split payments? • Can I have an out clause? • What is your frequency cap? (per visitor 3/24)

  32. Self Serving versus Rep Managed • Rep Managed: • Insist on billing off of your numbers with 10% max variance

  33. Favorite Ad Brokers: • http://adblade.com/ • http://www.advertising.com/ • http://new.wammediagroup.com/

  34. QUESTIONS?

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