1 / 14

Standard 2: Functions of A Business

Standard 2: Functions of A Business. EQ 3A - C What are the Tasks associated with Marketing. Marketing.

bazyli
Download Presentation

Standard 2: Functions of A Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Standard 2: Functions of A Business EQ 3A - C What are the Tasks associated with Marketing

  2. Marketing Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

  3. Marketing Mix (The 4 P’s) • Product • Place (Distribution) • Price • Promotion

  4. Product • What are products? • How are new products developed? • How are existing products improved?

  5. Place • Where are products available for sale? • How do the products get distributed to stores and consumers?

  6. Pricing • How do sellers know what price to charge? • What factors influence prices?

  7. Promotion • How are customers made aware of products? • How does the seller entice the buyer to purchase the product?

  8. Advertising Appeals • How does a company appeal to consumers? Masculine Feminine Rational Adventure Endorsements Bandwagon Snob Romance

  9. Marketing Mix Assignment • Find 3 print advertisements and analyze the marketing mix for each one. • Also identify the advertising appeal used in each advertisement. • Staple the ads to your worksheet and turn in!

  10. Marketing Careers • Fashion Merchandising • Travel and Tourism • Marketing Management • Market Researcher

  11. Marketing Careers • Salesperson • Sports and Entertainment Marketing • Sales Manager • Telemarketer

  12. Marketing Careers • Buyer • e-Marketing

  13. Preparing for a Career in Marketing • Joining DECA, (Distributive Education Clubs Of America) in High School • Gaining Entry Level Skills by Working in Retail • Taking Business Courses, i.e. Marketing, Finance, Psychology, Math.

  14. Skills Needed for the Marketing Industry • Written Language Skills • Public Speaking Skills • Organization skills • Data Interpretation Skills • Problem Solving Skills

More Related