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Online Self-Presentation Guide | Social Media Marketing Basics

Learn how to optimize LinkedIn, Facebook, and Twitter for professional networking. Enhance your online presence, storytelling, and brand awareness. Connect with clients and colleagues effectively.

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Online Self-Presentation Guide | Social Media Marketing Basics

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  1. How to Present Yourself Online LinkedIn, Facebook and Twitter Created by benoit marketing llc

  2. Thank you, Mary, for the invitation to speak today. • Let’s get going. This is going to be pretty informal, so feel free to ask questions. • First lets access your comfort level with Social Media. a.       Who is currently using any form of social media? b.      IF so, which social media networks are you using regularly? Just shout them out.c.       Which social media networks would you like to be more proficient with for your professional networking? Intro Created by benoit marketing llc

  3. Most people say it takes too much time or they don’t know what to post. • Amazed at how many people don’t know how to communicate their story • It’s all about storytelling online • It’s not a resume • Pick one or two mediums. LinkedIn and Facebook. • Monitor and post daily. 10 minutes/day. Egg Timer. • Know yourself. Know what you do well and process it through a story. Client case study, ‘how to’ blog. • Make yourself the expert, be passionate The Basics Created by benoit marketing llc

  4. Sharpen your skill set and talk about it online • Briety and Levity. Keep it short and sweet and at the 30,000 foot perspective • Sell your problem-solving abilities • Get your selling points down to 3 takeaways.Meets Deadlines. Compassionate Negotiator. Loves Wine. • Selling and presenting yourself online requires an extra sense of awareness, coupled with a creative ability to construct a compelling narrative. • Same fundamentals apply. Use correct English. Be polite. No negative comments or inappropriate photos. The Basics Created by benoit marketing llc

  5. Complete Profile 100% Google Yourself • This is your online brand. • Your profile usually ranks in the top 5 on Google Search for your first and last name. Google yourself. • Add a professional picture of yourself. LinkedIn Created by benoit marketing llc

  6. Updated Profile Connect with Everyone Start with your contacts, but expand to people you want to know and extend an invitation to connect. 85 million members Use LI like a live networking event and introduce yourself to others. Social media is like a cocktail party. • https://www.linkedin.com/in/denisebenoit LinkedIn Created by benoit marketing llc

  7. Why you should connect to everyone, even people you don’t know: • To be found and contacted by more professionals • To drive more traffic to your site • To generate a more leads • To build your database, export names • To create more opportunities • To build thought leadership LinkedIn Created by benoit marketing llc

  8. Customize Websites Sample • Whenever possible use links to other content, like a blog or your company web site. • Be an expert in government meetings. LinkedIn Created by benoit marketing llc

  9. Be Compelling Sample • Showcase personality • Again fill out the profile completely, add interests, languages, trips you’ve taken • Add an interesting story to your summary • Add a video recommendation • Add how you can help them with an issue LinkedIn Created by benoit marketing llc

  10. Be Active | Join Groups Optimize for Search 5 Places to add keywords: Headline Current Work Experience Past Work Experience Summary Specialties • Recommend Others • Join Targeted and LinkedIn Groups: How to search for groups LinkedIn Created by benoit marketing llc

  11. Many people say: Don’t mix business and pleasure. I think sales and marketing is the exception to that theory. 2 Facebook pages. • Facebook is like a cocktail party online. • Share family photos and work related issues. • Stay away from politics, religion anything sexual or cultural intonations. • No profanity, ever. • Dogs, kids and food are always safe content. • Connect with college alumni and colleagues/boss from previous jobs Facebook Created by benoit marketing llc

  12. Set up FB so that it goes to Twitter • Follow your company and repost • Keep inappropriate photos to yourself. • Do not post negative comments. • Follow competitors and comment nicely. • Limit your posts during business hours. • Join and LIKE FB business groups like SGMP • Repost and LIKE, but comment as much as possible • Send friend requests to people in groups Facebook Created by benoit marketing llc

  13. Determine how you will use Twitter. Reach clients, chat about your company, yourself. • Brand yourself. Post content that is valuable. • Follow clients, potential clients, sales gurus, press, corporate entities, competitors • Create #hashtag list • Ask questions, Repost and Retweet, but comment as much as possible • Twitter in particular offers opportunity to connect with professionals who might not otherwise give you the time of day. • Look for twitter chats that revolve around your industry, or better yet, the industry you want as a client. • Online conversations helps you keep up-to-date on the industry, meet helpful contacts, and showcase your expertise in your field. Twitter Created by benoit marketing llc

  14. Denise Benoit • Benoit Marketing LLC • 703 919-1589 • Twitter: @dfbenoit • Facebook: facebook.com/benoitmarketing • Benoitmarketing.com • Linked IN Profile Contact me Created by benoit marketing llc

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