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Tanishq One - Digital Marketing Strategy

<br>Digital Marketing Strategy the series of action help to achieve a desired goal,builds a relationship & converts them into loyal, repeat customers.<br>

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Tanishq One - Digital Marketing Strategy

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  1. Tanishq One – Phase I

  2. Objective • To start a conversation between users and the brand. • To resonate with up scale working class and guide them in choosing the correct representation of their commitment to their partners

  3. The Concept • Create a platform where users can be engaged. • There was a love express contest where a user could win a Tanishq One ring. The user had to upload a picture with his/her loved one and add a small write up describing their relationship. • The users also compete with each other for the ring by interacting with the website elements (game, love delivery, widget, video, etc)

  4. Homepage 2122 registered users

  5. The Love Express Contest 328 entries have been received for The Love Express Contest And 214 have been approved

  6. Forever Widget 358 downloads for the widget

  7. Love Delivery Over 279 Mails have been sent using Love Delivery

  8. The TanishqOne Game 3201 Gameplays

  9. One Love Video 5321 people viewed the video and 681 people shared the video

  10. TanishqOne Collection 9637 views on the collection page 304 people shared the one range collection

  11. Website Statistics • 43419 unique visitors landed on the Tanishq One website in 2 months • An average of 4.36 pages were viewed by every visitor. • An average visitor stayed on the website for 3.25 minutes.

  12. Social Media Strategy • Social media was used to gather user generated content to create a buzz and lead users to the website. • The UGC from the website was posted across all social media platforms to gather maximum traction.

  13. Facebook

  14. Fans : 773 Interactions : 301 Likes : 219 Comments : 73 Page Views : 5565 Video Plays : 2557 Photo Views : 335 Impressions :3216983 Clicks : 2366 CTR : 0.07% CPC : $0.13 Cost : $400 Facebook Insights

  15. TanishqOne Youtube Channel 825 Video Plays

  16. TanishqOne Flickr Stream Over 230 Images Uploaded on Flickr

  17. TanishqOne Twitter Profile 27 Twitter Followers

  18. TanishqOne Blog 6500 blog visits in 2 months 143 posts 37 comments be free dinner, vacations, products from the range etc

  19. Learning's • We have a strong fan base on facebook and a huge list of emails of people who loved the site and gave us good feedbacks. • We should take this to the next step and enable users to buy these rings online so that we can close the loop and derive sales from our efforts.

  20. Phase II

  21. Website Strategy • Landing page takeover will announce result of winner and prizes and discount coupons for all users who participated. • Link to go to previous homepage. • Email blast to the entire DB telling them about the declaration. • Love express contest on old page will be disabled, just gallery can be accessed.

  22. After a week or so… “ Love Diaries” • Love Express contest gets replaced by Love Diaries • It’s a place where the user shows that they have found the one and to what lengths they can go to keep their partner happy. • User can store their memories in poetry, pictures and videos. • Rewards can be free dinner, vacations, products from the range etc.

  23. Other Features • Payment Gateway to enable sales. • Newsletter Signup for Updates • Picture Editing Tool : User can play with BG colors, brightness, frames etc and can add predefined cute emoticons of cupid, rose etc.

  24. Social Media Strategy • Weekly Contest on the FB fan page. • Win Tanishq One merchandise every week to make the brand famous. • Twitter to have daily love quote. • Quiz Application and Game Application will be added as tab on the fan page. • Photo Editing Application on FB.

  25. Thank You

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