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Special guideline twitter for Business suggest by BCP Design included: Twitter for Business guide, why twitter for business, benefit, Goal and best practice. More info connect us on @BCPDesign
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Why Twitter? • Everyday, millions of users create, share and discover ideas on Twitter • Users also find great value in connecting with businesses of all kinds on Twitter to: • Share their experiences, both good and not so good • Provide feedback on recent events or launches • Discuss product ideas • Learn about exclusive deals or offers • Get customer service
Why Twitter for Business? • Raise brand awareness – Top of Mind • Strengthen existing customer relationships • Increase word of mouth referrals • Create buzz about upcoming events • Gain media exposure • Find new customers/client
Twitter for Business – Benefits • Engage with target audience • Communicate with Existing clients • Brand Awareness • Competitive Intelligence • Reputation Management • Signposting • Feedback Channel • Support Channel • Sales Channel • Research • Information Resource
Twitter for Business – Your Goals • New business • Communicate with existing clients • Competition Awareness • “Link Love” – Search Engine Optimization • Better Understanding of Twitter • Mobile Communication • Trend Monitoring • Instant Communications / Spontaneity • Keeping up to date • Brand Awareness • Reputation Management • Feedback / Support mechanism • Signposting to website • Sector Specific Communication
Best practices • Build relationships on Twitter • Listen for comments about you • Respond to comments and queries • Ask questions • Post links to things people would find interesting • Retweet messages you would like to share • Use a friendly, casual tone • Don’t spam people
Best practices Leverage the real-time nature of Twitter • Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time • If you’ve launched a product, new store or new campaign, search Twitter for comments • Respond to customer service issues quickly • Engage in discussion on a tricky public issue your company is dealing with
For more info and feedback Twitter for Business guide, why twitter, why twitter for business, benefit, Goal and best practice • For feedback • If you are using Twitter in a cool way please let us know and follow us on @BCPDesign