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How to create Engaging products. Find out what they want. Google Key Words S earches Use Survey Forums Trade Publications Amazon Table of Content Facebook Questions LinkedIn Connections. Written Products. Own Report or Book Mind Map it First. Options Write it yourself
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Find out what they want • Google Key Words Searches • Use Survey • Forums • Trade Publications • Amazon Table of Content • Facebook Questions • LinkedIn Connections
Written Products • Own Report or Book • Mind Map it First. • Options • Write it yourself • Ghost Writer( Odesk or Elance) • Interviews to transcribe
Use other peoples products • Public domain before 1923 • Gutenberg.org over 23,000 free books • Private label/ Resales rights Products
Create Articles • Swipe Files • Tool Kits • Case Studies • Affiliate Products
Audio Products • Audio books • Interviews • Extract audio from Video • Teleseminars • Podcasts
Tools • LogiTech • Audacity • Sound Forge • Audition • Instant Teleseminar • AudioBoo
Video Products • Webinars • How to Videos • Information Videos • Education series training series • DVD’s
Tools • Screen Capture use Jing, Camtasia or Screenflow • DVD Sony DVD architect • Goto Meetings or Evergreen Webinars • Smart Converter
Continuity Products • CD of the month • DVD of the month • Membership site • Web-based software • Webinar Series
Repurpose Your Product • Blog posts, into Videos, compilation • Videos, Audios, Transcripts Greater Leverage to Up sell.
New iBook Author • This will change the way we do education • Interactive books and magazines • Powerful tools.
Mobile products • Must be Mobile ready • 7 Billion people on the planet 5 Billion have mobiles. • Create a smart phone APP • Create Coupons
Mobile is Immediate! 37% 55% 44% 18-24 YR OLDS MOBILE USERS 18-24 YR OLDS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress
Where to Sell them • Facebook • Google • Amazon • Apple(iTunes) More in a later Module