Tips To Create Highly Engaging Social Media Videos

1. Tips To Create Highly Engaging Social Media Videos The popularity of video as consumable content does not really need any elaboration these days! From a college-going teen to corporate executives checking out latest YouTube clips or social media viral clips, nearly everyone loves video. While the increased video consumption can be partly owing to availability of affordable and fast web access services, video has an appeal of its own. Technology will keep evolving but video is here to stay- say the experts. That is why businesses like New York-based production companies are using social media videos in an unprecedented way.

2. Need to create engaging social media videos Studies indicate the enormous popularity of videos in social media circles. In fact, on the popular social media sites like Facebook and Instagram, video outperforms all other types of content by a margin. The best way to retain your social media followers and get new ones is by creating engaging videos and sharing them on those profiles. Effective ways to make engaging social media videos Listed below are a few tips that any top social media video production company would try to make its products compelling and enticing: Make the impact fast People browsing social media sites are known for short attention spans. So, a video made for such sites needs to start with a bang! The beginning of the video needs to grab attention of the viewers. This way your videos will be seen by more people. Highlight the brand image Throughout the video, the brand image should be conveyed in a uniform way. This can bedone in many ways. Displayingthebrand logo is useful but it is also prudent to use colorscheme used in thebrand logo and website. Focus on quality Gone are those days when you had to think of file size and compromise had to be made with video quality before uploading the footage online! Nowadays, streaming HD video is no big deal and most people prefer viewing clear video with crisp audio rather than choppy, low-quality footage. The latter will turn away most viewers and they may not want to try viewing videos in your profile again. Use the emotional connect factor This is nothing new and thousands of brands have used these tactics in their printed ads or TV commercials. Your social media videos need to contain people or things that the target viewers can relate to easily. For example, if your brand sells products for new mothers, involving adorable infants can be useful. For brands selling elderly accessories, focusing on safety and care in the videos is important. Use subtitles The reality is a majority of social media users watch videos while muting the sound! A lot of such people watch videos while commuting or at lunch breaks at the workplace. So, use subtitles with your social media videos for better efficacy. That does not mean you should not use any soundtracks in the videos! Ensure the audio does not distract attention of the viewers and it gels with the visuals and theme.