Ch. 3 Identity , the Media, and Communication Technology

1. Ch. 3 Identity, the Media, and Communication Technology Social Studies 10-1

2. Terminology • digital divide • propaganda • pop culture • universalization • hybridization Use the glossary in your text to define the terms, 5 min

3. Identity and Communication • At one time, distance was a huge barrier to communication, but today’s digital technology has nearly eliminated this barrier. • Digital technology also enables you to offer instant feedback on TV programs or the content of web sites. • Connections like these help affirm people’s membership in the world community.

4. Cell Phones and Choice • Why are cell phones so popular amongst teens? • How have technological changes made a difference to your identity?

5. The Digital Divide • The gap that separates people who do — and do not — have access to up-to-date digital technology is often called the digital divide. • Examine the map on this page (Figure 3-3). Where is Internet use highest? Lowest? How might this affect people’s identity?

6. One Laptop

7. Technology at Work • In 1972, Canada launched a satellite called the Anik A1 — and initiated a new era of communication in Canada’s North and other remote areas. • In 1999, this technology helped the Aboriginal Peoples Television Network create a nationwide TV service for Aboriginal People. This has helped them to affirm their culture and identity.

8. Living in the ‘Global Village’ • Who is Marshall McLuhan? • Read his profile on page 70 of your text. • you have 5 min!

9. Ok so lets reflect for a moment…. • Based on what you have read so far, do you believe that the globalizing force of communication technologies is a positive or negative force in affirming people’s individual and collective identity — or is it both?

10. How is diversity influenced by the mediaand communication technologies? • Whenever people from different cultures met and exchanged goods, some acculturation and accommodation always occurred. • What is new today is the speed and complexity of the exchanges that take place. • For many people, the challenge is to balance the positive and negative effects.

11. “Media cross-ownership” is another term for media convergence. What is the cartoonists’ opinion of media convergence? How does the cartoonist make his opinion clear? Note the name of the newspaper. How does the cartoonist use humor to make a point?

12. Al-Jazeera • Al-Jazeera is an Arabic TV station based in Qatar. • They have been accused of broadcasting propaganda directed in particular at the Western World. • Canadian audiences did not have access to Al-Jazeera due to the fact that cable providers were held responsible for upholding hate-laws; cable providers do not want to be responsible for that. - April 2015 – the responsibility was shifted directly to Al Jazeera Network. • Should Canadians have the choice to watch Al-Jazeera if they want to? Why or why not?

13. Diversity and the Internet Points of View read page 74… • On the TakingITGlobal web site, members were asked to describe an issue that matters to them — and to explain how they became aware and involved. How would you respond if you were asked to do the same thing?

14. Title:_________________________ Cartoonist Mike Keefe is making a playful comment on one possible result of contemporary communication technology. Make up a title for this cartoon. What view of technology does your title imply?

15. Techno-Isolation • Think about how current communication technologies can enable you to create your own world. - Example: Your MP3 player, gives you a customized soundtrack and blocks out the rest of the world. - You can sit at a table of people and text somebody else while not communicating with them at all. • So are we just becoming High Tech Hermits? Reduced socialization and sense of community..people have so much choice that people have less in common to connect them to those around them. Read page 75 on techno-Isolation and complete the continuum.

16. Vocabulary Builder Universalization of Popular Culture– the spread of one popular culture around the world.

17. Related Issue #1 – To What Extent Should Globalization Shape Identity? Impact of Media Transnationals • The concentration of media ownership has led to a drastic reduction of independent media companies. • These transnational media companies are incredibly wealthy and shape much of popular culture. • Critics argue that cultural diversity is being extinguished and popular culture is being universalized.

18. Take Home Points • Communications technology has become increasingly prevalent in the daily life of many people around the world over the past couple of decades. • At the same time, media ownership has become increasingly concentrated in only a few transnational media companies.

19. Fewer independent media companies means the diversity of news gathering and cultural programing is reduced. Critics argue that this is leading to the spread of one universal popular culture around the world by these enormously powerful transnational media companies.