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Geoff Denman and Jem Wallis. Is that a good sign? Improving Visual Communications for OH&S in Coal Mines. Emerging Risks Report.
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Is that a good sign?Improving Visual Communications forOH&S in Coal Mines
“Underwriters take risks every day of their lives, yet many are unaware of the subconscious thoughts that are clouding their judgments. Behavioural Theory tells us there are many unintended filters which distort the way we think about risk. Insurance professionals will benefit by being aware of these biases, leading to clearer thinking and a better management of risk. Lloyd’s believes a better understanding of these issues will be of great benefit to our industry.”
Personality affects perception of risk • Some groups perceive risk differently to others • Attitudes to risk depend how it is presented • Emotion is a driver of behavior • 5. Communication of risk is challenging
Effective persuasion is discovering what people already believe
And then playing that back to them in an engaging way
We call it - The Insightful Truth
The creative expression is - The Inspirational Truth
Focus groups in representative Underground and Open-cut mines in NSW and Qld
Angus Place, NSW Springvale, NSW Newlands, QLD (Open-cut) Bulga, NSW (Washery) Western Coal Services, NSW (Washery) Oaky North, Qld Rolleston, Qld (Open-cut)
General ComplianceSigns Have Highest Spontaneous Recall
But no spontaneous recall of other Visual Health & Safety communication
Clutter Lack of Rotation Lack of Relevance Emphasis on Verbal Communication
Explored Health & Safety messages from around the world
Developing The Insightful Truth 1. A respect for hazards 2. Accidents will happen but are preventable 3. Most accidents caused by human error/poor decision complacency
The Insightful Truth Years of experience and training can be undone by just one moment of complacency or poor judgment.
The Inspirational Truth What ARE you thinking?
Very positive response • High level of impact and arrest attention • Graphic images • Clear consequences • Simple and clear message • Consistent Main Message Inferred • You need to stop and think • You need to keep your mind on the job (avoid complacency) • In the end your safety is up to you • There are major consequences if you take risks • Confirmation of rotation strategy (every 3-4 months) • “you stop looking at them once they’ve been there a while”
Conclusions Rotation of visual material and messaging quarterly Different OH&S theme each time 2. Make it Relevant Poor decision making Near misses 3. Optimise the execution Link visual OH&S communication with verbal reinforcement Keep it simple 4. Placement and prominence is key De-clutter Site specific audit