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Lays “do us a flavor”

Lays “do us a flavor” . Milan Laurent & Obum Gwacham. Do us a Flavor Commercial . http://www.youtube.com/watch?v=9NTFa8AHolg Mass television ad . Television Pros and Cons. Advantages. Disadvantages. Mass coverage High reach Sight, sound, and motion High prestige

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Lays “do us a flavor”

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  1. Lays “do us a flavor” Milan Laurent & ObumGwacham

  2. Do us a Flavor Commercial • http://www.youtube.com/watch?v=9NTFa8AHolg • Mass television ad

  3. Television Pros and Cons Advantages Disadvantages • Mass coverage • High reach • Sight, sound, and motion • High prestige • Low cost per exposure • Attention getting • Favorable image • Low selectivity • Short message life • High absolute cost • High production cost • Clutter

  4. Facebook and Lays Campaign • www.facebook.com/lays • Where fans go to vote on their favorite flavor

  5. Internet Pros and Cons Advantages Disadvantages • User selects product information • User attention and involvement • Interactive relationship • Direct selling potential • Flexible message platform • Limited creative capabilities • Websnarl (crowded access) • Technology limitations • Few valid measurement techniques • Limited reach

  6. The End • Any Questions?

  7. Sources • Belch, George, and Michael Belch. Advertising and Promotion. 9eth ed. New York, NY: Mcgraw-Hill/Irwin, 2012. 355-56. Print. • Longoria, Eva, and Michael Symon, perf. Web. 23 Apr. 2013. <http://www.youtube.com/watch?v=9NTFa8AHolg>.

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