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THE GOOSE THAT LAYS GOLDEN EGGS

THE GOOSE THAT LAYS GOLDEN EGGS. Customer-Driven Alliance. Creating A Distinct Market Advantage. The Cheese Moves All The Time. Opportunity!!!. In a period of rapid change, the only ones who survive are those who innovate and create change. --Peter Drucker. Travel Agencies. Video.

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THE GOOSE THAT LAYS GOLDEN EGGS

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  1. THE GOOSE THAT LAYS GOLDEN EGGS Customer-Driven Alliance

  2. Creating A Distinct Market Advantage

  3. The Cheese Moves All The Time

  4. Opportunity!!!

  5. In a period of rapid change, the only ones who survive are those who innovate and create change. --Peter Drucker

  6. Travel Agencies

  7. Video

  8. Synergy Businesses that ally with each other bring more value to their customers than either one alone could bring.

  9. 25 years of change in property claims

  10. Draft Authority

  11. Computer Estimation

  12. Carrier Repair Programs Growth

  13. Substantial Carrier Advantages

  14. Home Owners

  15. CUSTOMER MORTGAGE COMPANY The Problem! Agent You Don’t Even Need An Agent Agent N E E D Agent State Farm Travelers Chubb Insurance Industry Safeco HO3 POLICY

  16. Media Advertising All insurance ad spending: $3.5 billion Geico & Progressive’s share: $1.9 billion

  17. Auto Insurance Drivers? • Save Money • Better Coverage • Better Customer • Experience

  18. Media Advertising An Agent That Cares A Claims Process That Will Take Care Of You

  19. Mrs. Jones

  20. Agent Alliance • Enhanced Claims Service: • Questionable claims • Deductible controls • Savings Beyond Policy $: • Prevention • Preparedness • Small claims assistance • Defined Customer Experience: • Critical help • Critical contact • Claims controls

  21. 3 Big Targets • Powerfully create loyalty between clients and agents • Establish a basis to build personal interaction that follows the market trends in internet and video • Create a purpose for referrals

  22. Loyalty

  23. Market Trends

  24. Buzz

  25. Build the Alliance

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