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reframe

reframe. point of view. point of view: what?. a unique, concise reframing of the problem that is grounded in user needs & insights. all kinds of dirty, one kind of clean. squeaky green. point of view: why?. expose new opportunities by looking at things differently

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reframe

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  1. reframe point of view

  2. point of view: what? a unique, concise reframing of the problem that is grounded in user needs & insights

  3. all kinds of dirty, one kind of clean squeaky green

  4. point of view: why? expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on

  5. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  6. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view •

  7. (embrace video)

  8. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view •

  9. point of view: components userbe specific need use verbs insight observation + interpretation

  10. point of view: components userbabies in rural areas need immediate warmth in early hours insight bring warmth to the babies

  11. part 1: saturate • understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view •

  12. space saturation

  13. part 1: saturate methods understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view

  14. quotes & defining words thoughts & beliefs actions & behaviors feelings & emotions < what we see & hear what we feel the user is feeling >

  15. part 1: saturate timing understand the experience 15 min share stories identify user, reveal the needs, articulate insights 10 min empathy maps: grouping reframe the problem into a new point of view

  16. part 2: synthesize understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view •

  17. point of view: construction has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation)

  18. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected/a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity

  19. point of view: tips short specific sexy

  20. part 2: synthesis methods understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations

  21. synthesize:how?

  22. identifypatterns

  23. isolateoutliers

  24. createcomposites

  25. part 2: synthesize mad-lib user need insight

  26. part 2: synthesize mad-lib user need insight

  27. part 2: synthesize mad-lib ...BECAUSE... …NEEDS... user need insight

  28. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected / a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity. Recommended timing: Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min) Share and compare (5 min) Construct POV as a group (10 min)

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