1 / 19

Creative Economy

Creative Economy. Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009. Change of Economic Structure. Decline of Global consumption Decline of Demands of Thai export products Trade competitiveness advantage

beck-huff
Download Presentation

Creative Economy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creative Economy Dr. NiracharapaTongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009

  2. Change of Economic Structure • Decline of Global consumption • Decline of Demands of Thai export products • Trade competitiveness advantage • oil price hikes and high inflation rate • Increase of interest rate • Increase of liquidity due to inflow of funds and strong baht currency • Impact of national mass consumption of 2 Asian countries namely India and China • Asian Free Trade Agreement

  3. Why creative economy? • New or emerging market by producing quality goods and services responsive to their demands • Increase of national competitiveness by adding more values on goods and services • Increase of Demand • Adaptation of investment atmosphere such as skill, innovation, infrastructure, policy, law and regulation revision Creative economy

  4. Creative Economy by UNCTAD • It can foster income-generation, job creation and export earnings while promoting social inclusions, cultural diversity and human development. • It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives. • It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy.

  5. UNCTAD • It is a feasible development option calling for innovative, multidisciplinary policy responses and inter-ministerial action • At the heart of creative economy are the creative industries

  6. 4 Dimensions of CE Human capital Structural or institutional social Cultural

  7. Creative Industries • The cycles of creation, production and distribution of goods and services that use creativity and intellectual capital as primary inputs • At the crossroad among the artisan, services and industrials sectors • Comprise tangible products and intangible intellectual or artistic services with creative content, economic value and market objectives • Constitute a set of knowledge-based activities, focused on but not limited to arts, potentially generating revenues from trade and intellectual property rights

  8. Cultural location โบราณคดี/ พิพิธภัณฑ์/ หอสมุด/ นิทรรศการ tradition ศิลปหัตถกรรม/ เทศกาลสำคัญ Performing arts ดนตรี/ ละคร/ ฟ้อนรำ/ หุ่นเชิด ฯลฯ photo ภาพเขียน/ งานปั้น/ ภาพถ่าย/ โบราณวัตถุ publications หนังสือ และสิ่งตีพิมพ์ต่างๆ audiovisual ภาพยนตร์/ โทรทัศน์/ วิทยุ CREATIVE INDUSTRIES design มัณฑนศิลป์/ กราฟฟิก/ แฟชั่น/ เครื่องประดับ และของเล่น software ซอฟท์แวร์/ วีดิโอเกม/ สื่อดิจิตัลต่างๆ Services สถาปัตยกรรม/ โฆษณา/ การวิจัยและพัฒนา/ วัฒนธรรม และสันทนาการ CREATIVE INDUSTRIES Heritage Arts Media Functional Creation

  9. Creative industry value chain Supply Demand Retail and consumption Creation Production Distribution

  10. Fact and Figures of Global Creative Industries

  11. CREATIVE INDUSTRIES

  12. CREATIVE INDUSTRIES

  13. CREATIVE INDUSTRIES

  14. Export 2005 335,494 mil usd = 11,742,290Mil Baht CREATIVE INDUSTRIES Thailand Export 4,323 mil usd = 151,305 Mil Baht Market Share = 1.29%

  15. Creative Thailand as a National Agenda • Creative Infrastructure such as launch of Creative Economy Agency, IP laws and regulation revision, IT infrastructure • Creative Education and Human Resources • Creative Society and Inspiration • Creative Business Development and Investment such as marketing strategy, BOI, funds

  16. Natural Capital (NC) Cultural Capital (CC) Financial Capital (FC) The way forward policy Develop creative economy along with knowledge-based economy Creative multidisciplinary policy and integration of government agencies Economic Capital (EC) • Restructure of products and services for Creative and Green Economy • National social and economic Development Plan 11 Social Capital (SC) Natural Capital (NC) Supports and environment Develop infrastructure and environment especially telecommunication, R&D, funds, education response to market demands. Improve market strategies for competitive advantage and global change Physical Capital (PC)  Signify intellectual property of creativity with concrete regulations and policy as well as financial assistance Human Capital (HC) Social Capital (SC) Create opportunity to entrepreneurs and professional development to the market needs Develop institutions and integrate them as network in cooperatively supporting creative industry mechanism  In-depth R&D in cultural capital  Continuity of systematic evaluation of Thai creative industry

  17. SP2 To stimulate the economy of the country by supporting creative industry with • 20,134 million baht or $ 575 million US

  18. Thank you

More Related