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“ Creative Economy for SME Development "

“ Creative Economy for SME Development ". By Mr. Soros Sakornvisava President Small and Medium Enterprise Development Bank of Thailand. Definition of Creative Economy. The thinking of Economic moving that upon Knowledge Base , Education , Creative and Intellectual Property

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“ Creative Economy for SME Development "

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  1. “ Creative Economy for SME Development " By Mr. Soros Sakornvisava President Small and Medium Enterprise Development Bank of Thailand

  2. Definition of Creative Economy The thinking of Economic moving that upon Knowledge Base , Education , Creative and Intellectual Property which linked to the base of Cultural Wisdom , Technology and Innovation.

  3. Thailand and Creative Economy • Thailand government emphasized the important of CE ( Creative Economy) by restructuring the country’s manufacturing related to service sector , Industrial and Agriculture on the base of “ Thailand Culture and Wisdom” • Create Niche Qualification for Thai Product and Service adding Value added and Economic value for Job employment through Increasing income and Upgrade Citizen life quality.

  4. Classification System for Thailand Creative Industry Media • - Film • - Publishing • - Broadcasting • - Music Functional Creation • - Design • - Fashion • - Architecture • - Advertising • - Software • Cultural Heritage • - Crafts • - Historical &Cultural Tourism • - Thai Food • - Thai Traditional • Arts • - Visual Arts • - Performing

  5. The Important of CE in Thailand : GDP 2002 2003 2004 2005 2006 2007 2008 2002 2003 2004 2005 2006 2007 2008 Thailand CE Valuation approximate10-12 % of GDP . Function Creation , Cultural Heritage and Media ’re the most highest . Triple create a value 9.5 % of total GDP

  6. Economic evaluation of Non- cultural CE : Software and Digital Content Total Market Value 2009 Total market Value of E –Learning 2006 -2009 Billion Baht Billion Baht 20099 2006 2007 2008 2009

  7. CE : Export Value

  8. The Ability of Thailand Export Competition in CE’s Product

  9. Main Export of Thailand CE’s Product

  10. SME Bank and Entrepreneur Development Program Vision "A government financial institution for development that assist and support Thai SMEs" • Mission • Support the government policies to assist and promote Thai SMEs . • Provide financial services and others response to Thai SMEs’ needs. • Promote and Develop Thai SMEs with competition potential in global stage • Develop IT technology system with Organization Management and Good Governance.

  11. General Loan Policy Loan Other Service Credit & Service Economic Crisis Long Term Credit (Term Loan) SMEs Potential Development Short Term Credit (P/N) Food and Restaurant Factoring OTOP and Grass Root Leasing and Hire Purchase New Entrepreneurs Trade Finance Intellectual Property Capitalization Joint Venture AVAL Advisory Service Letters of Guarantee Market Channel

  12. Example

  13. OTOP Expand, invest, improve, develop the products or establishment for the business. Objective OTOP entrepreneurs Target 50,000 baht but not exceeding 1,000,000 baht. Amount Condition SME BANK MLR Rate (As of 2011,the bank’s MLR =7.25%) Interest Rate Comply with the notice of the bank.  Collateral

  14. Credit for Innovation Objective The fund to Thai SMES entrepreneurs with the product innovation, redevelopment from previous researches, invention, patent, technology, adjustment to the tolls, machinery, equipment in order to use as current capital in the business. Target Innovative Entrepreneurs 50,000 -20,000,000 baht / case Amount Condition SME BANK MLR Rate (As of 2011,the bank’s MLR =7.25%) Interest Rate Comply with the notice of the bank.  Collateral

  15. SMEs Development Program

  16. Creative Economy Developing System • Product Standard such as • OTOP Award • FDA ( Food and DrugStandard ) • TIS ( Thai Industrial Standard) • - ISO( International Organization for Standardization) Product Development into Creative Product Lead to

  17. SME Development • Aim to Support and Develop Entrepreneurs both before and after lending credit • Increase Potential and Capacity in competition to Thai SMEs

  18. Innovation Objective -Develop Knowledge Innovation such as Product Evaluation adding , Marketing Channel, etc. Target Group SME BANK Client Successful of Performance -New Perspective and various possibilities of business -Product and Service Development included Modern Marketing

  19. Idea of Creative Economy in cooperate with Thailand Creative and Design Center ( TCDC ) SME BANK Thailand in Cooperate with TCDC increase customer capacity by creating the activity to stimulate Creative Economy Concept. With the Program of Seminar and Coaching to enhance the product in modern style that able to complete in global market.

  20. The Result of Product Development in Creative Economy Program

  21. Success Case New Product Design with the idea of Creative Economy Ms. Nattaprapa Suphakprapacharoen Name of Company : Nattasilp Type of Product :Home Decoration A F T E R B E F O R E During in SME BANK Thailand Consultant

  22. Success Case Ms. Anchalee Chauykeaw Name of Company : Anchalee Benjarong Type of Product :Benjarong A F T E R B E F O R E During in SME BANK Thailand Consultant

  23. Success Case Ms.Kittiwan Burin Name of Company : Osismoda Co.,Ltd. Type of Product : Bag from Local Thai Fabric A F T E R B E F O R E During in SME BANK Thailand Consultant

  24. THANK YOU

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