Crafting Catchy Music Adverts: A Creative Guide for Beginners

1. Music In Advertising

2. Review of Previous lessons

3. Review of last lesson…… • We looked at what a Sonic Logo is. • We looked at the type of music that describes the product. • We looked at considerations we need to make, like age, gender, etc • We looked at music elements like duration, pitch, dynamics etc

4. Starter…

5. S M N G O M P R C C C L P P What companies are these?

6. Project ADVERTISE L.O: To Create our own Music Advert We need to create; • The Name and type of product • The catch-phrase • The Sonic Logo • A voice-over

7. L.O: To Create our own Music Advert Working in a group of 3 - 4 We have two lessons to create our own advert It will be videoed in performance! L4 identify and explore the relationship between sounds and how music reflects different intentions L5 perform significant parts from memory and from notations, with awareness of their own contribution such as leading others, taking a solo part or providing rhythmic support L6 They select and make expressive use of tempo, dynamics, phrasing and timbre

8. We need a good catch phrase! Can you match these to the products? The World's Favourite Airline. BMW To our members we're the fourth emergency service. Alka Seltzer AA (Automobile Association) Get the Abbey habit Abbey National a b c d e f g 1 2 3 4 5 6 7 Plop plop fizz fizz oh what a relief it is. British Airways The Ultimate Driving Experience Coca-Cola Its for Yoo-hoo! British Telecom It's the real thing.

9. Let’s make a TV advert! Let’s start to build a story-board!

10. What is a Storyboard?

11. Things to include in your advert: Does the jingle: • Relate to a target audience? Level 5 • Is so catchy that it will capture everyone’s attention regardless? Level 4 • Or does it do both? Level 6 • The jingle melody on keyboard. • And/Or Singing/vocals. • Backing beat (choose appropriate style). • You might also include chords, a bass line, ostinato, or riff.