University Relations Social Networking Committee

1. University RelationsSocial Networking Committee Presenters: Kaitlin Mondello, Chair, Stewardship Erin Tobiasz, Development Lauren Martin, Corporate & Foundation Relations Amy Dedes, Alumni Relations Sabrina Edmonston, Stewardship Gerri Bauer, Public Relations

2. What you can expect today: Purpose & goals of the committee General info. on social networking sites Discussion of select sites & applications Time for Q&A

3. Committee Goals raise awareness expand outreach facilitate connections promote involvement and giving foster relationships and collaboration

4. Web 2.0 – The new model of communication

5. Web conversations - yesterday Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder

6. Web 2.0 - conversations today Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder

7. Social Networking Research Choosing the right sites for your organization

8. Why You Need Social Networking Time spent on social networks is growing at 3 times the overall rate of time spent on the internet otherwise. Social networking is used more often than personal email!

9. Connects people from all over the world Social networking sites are visited by 67% of the global online population (Nielson Online 2009)

10. Hundreds of millions users! Facebook alone reports 300 million active users

11. Roughly equivalent to the entire population of the United States!

12. $8-10 Million raised Silverman, Emma. “A New Generation Reinvents Philanthropy.” Wall Street Journal Online (August 21, 2007).

13. The Twinfo! What’s Twitter? Who uses Twitter? Why should you use Twitter?

14. Characteristics : “Microblog” 140 characters Public, searchable Simple platform What’s ?

15. What are you doing? Tossing a Frisbee with a middle schooler? Reading an article about your organization? Mentoring a student?

16. Who Tweets? Driven by 25-54 year olds Growing rapidly among youth 25% Tweeps earn >$100,000 50% have degrees

17. Why Tweet? ENGAGE! Have conversations! Donors Volunteers Clients Engage! VS.

18. Why Tweet? BOTTOM LINE: People are talking about your organization! Get in on the action!!

19. Facebook! What is it? Who uses it? Why should you use?

21. The largest yellow pages… the world has ever seen!

22. FB Vocab Profile: For individuals. Friend: Connection between individuals Page: For companies, groups and organizations Fan: Connection between an individual and a company, group or organization.

27. Educating / Awareness / Fundraising • Post announcements once a week with a “Weekly Action” your members can take to make a difference. • Post media items of articles or links to videos which educate cause members about the issues related to your cause.

28. Stetson Style

29. Stetson Style

30. What is it – who uses it – and why?

31. What is Flickr? Organize Share Explore Make stuff with your photos

32. Who uses Flickr? More than 50% of users are 18-34 years old More than 50% of users are men More than 50% have college educations Stetson on Flickr: 300+ photos uploaded, like this one

33. Why use Flickr? To be part of a visual conversation To “tag” photos so that they become part of a global group To organize and share photos 5,700 photos uploaded every minute

34. What is a blog?

35. Who blogs? Who reads blogs? 74% college grads 58% older than 35 57% male 56% work full-time 51% earn >$75,000

36. 22 millionpeople in the U.S. blog, including Stetson PR 77% of active Internet users read blogs

37. Why blog? Top 2 reasons: 1. Self-expression 2. To share expertise

38. BlogosphereCollective community of all blogs 95% of top 100 U.S. newspapers have reporter blogs 77% of active Internet users read blogs 22.6 million U.S. bloggers (2007) A blog (TMZ) broke the news of Michael Jackson’s death Technorati.com blog search engine indexes 112.8 million blogs

39. Future Goals Input Collaboration Sharing

40. Thank you! Questions?