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Content, Services & Applications New Business Models & Revenue Streams

hello. Content, Services & Applications New Business Models & Revenue Streams. Stephen Hope Orange Research & Innovation. 2. Contents. the traditional business model approach 2.5G to 3G 3G and beyond the user perspective the future business model the new business paradigm conclusion.

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Content, Services & Applications New Business Models & Revenue Streams

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  1. hello Content, Services & Applications New Business Models & Revenue Streams Stephen Hope Orange Research & Innovation 2

  2. Contents • the traditional business model approach • 2.5G to 3G • 3G and beyond • the user perspective • the future business model • the new business paradigm • conclusion

  3. The Network Centric Approach the traditional business model

  4. The Network Entities

  5. The Mobile Network Entities Content Provider Platform Application Provider Platform Terminal O&M System Service Platform Management network web Core Network Access network Management interface 6 Traffic interface Direct management of terminal by docking station and line or bluetooth

  6. The Actors

  7. The Actors Telecomms Manager Content Provider Application Provider OEM End user Service provider Management network web Core Network Access network Management interface 3rd Party Application Provider Direct to the terminal 8 Traffic interface

  8. The Current Transaction Model

  9. Financial Institution APn FI OEMn Application Providers OEM System Suppliers MMM Multi- Media Mgr CPn Content Providers The Mobile Operator Business Model Regu- lators 10 NO SP Network Operator Service Provider “Clearcut Communications” Users Um WL Wireline Operator RN Roaming Network Operator Transaction Flow 10 Courtesy SDR Forum

  10. 2.5G towards 3G The changing perspective

  11. Telecom Technology Trends • fixed mobile internet convergence • home broadband for all • Wireline • Wirefree • terrestrial • satellite • bandwidth not an issue • focus on delivery of rich multimedia services • any technology • any time • any where • content is key

  12. Broadcast Technology Trends • digital broadcast technology revolution • DAB DVB-T DVB-S • support for return path • focus on delivery of rich multimedia services • any technology e.g. • terrestrial and Satellite • internet • mobile technologies e.g. 3G • any time • any where • “fuzzy” demarcation between operator and broadcaster • broadcast licences offered to telecom operators • content is key

  13. the next step? “evolution from fixed, mobile internet convergence to fixed mobile internet broadcasting convergence” “technology irrelevant to the user only content and services count”

  14. Converged Devices

  15. the world as we know it now “converged mobile internet devices” 16 16

  16. 3G and beyond The User Centric Approach

  17. A New Paradigm?

  18. Data Rates vs. Mobility : The ITU-R Vision 1. Systems beyond IMT-2000 will encompass the capabilities of previous systems Mobility 2. New capabilities of systems beyond IMT-2000 High Dashed line indicates that the exact data rates associated with systems beyond IMT-2000 are not yet determined New Mobile Access Enhanced IMT-2000 IMT-2000 . Enhancement New Nomadic / Local Area Wireless Access Low 1 10 100 1000 Peak Useful Data Rate (Mb/s) Digital Broadcast Systems Nomadic / Local Area Access Systems 3. Seamless inter-working 19

  19. Heterogeneous Inter-working User convenient network User service continuity Convergence over IP Wireless and Wired Mobile & Broadcasting A single user equipment Multi-functions Portable RGW DMB AP AP WLAN Framework of Future Wireless Communication Legacy C Common IP Core Network Home Network Ultra high speed landline C AP Broadcasting PAN AR AR AP AP Ad-hoc Network MBWA 2G. 3G Mobile Communication Heterogeneous Radio Access Linear-Cell Pico-Cell Micro-Cell Mega-Cell Home Macro-Cell 20

  20. the user perspective Away from Converged Devices?

  21. introducing Jenny our B3G Orange customer Jenny - always connected! 22

  22. Jenny’s “Personal Distributed Environment” • at the heart of it - • the personal gateway • personal gateway + user devices • = Personal Area Network (PAN) • personal gateway + user devices + services • = Personal Distributed Environment (PDE) • Orange does what it does best • user device vendors make cool stuff

  23. customer benefits for the Personal Gateway • “it works with my camera, PDA and watch. I don’t have to settle for mediocre, lowest common denominator functionality” • “I can use it as more than a handset: could be a local router” • “my parents are happy, because the handset becomes a cheap fashion accessory - I can have one every month !” • I can watch the news! - I can listen to Terry Wogan! • personalisation not specialisation • I can make the print bigger ! • I can make the keys bigger ! • interact with your day to day environment • access for all

  24. Jenny goes to the Office 25

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