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Research In Motion (RIM)

Research In Motion (RIM). By: Devon Strang Comp 1631 Winter 2011. The Company Behind The Blackberry Solution. Founded in 1984 by current president and Co-CEO Mike Lazaridis . Designer & Manufacturer of all Blackberry Products. Headquarters located in Waterloo, Ontario, Canada.

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Research In Motion (RIM)

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  1. Research In Motion (RIM) By: Devon Strang Comp 1631Winter 2011

  2. The Company Behind The Blackberry Solution • Founded in 1984 by current president and Co-CEO Mike Lazaridis. • Designer & Manufacturer of all Blackberry Products. • Headquarters located in Waterloo, Ontario, Canada. • Offices in North America, Asia-Pacific, & Europe.

  3. Products • Smartphones: Torch: Style: Pearl: Bold: Curve: Tour: Storm: • First Blackberry Smartphone launched in 1999. • Used by more than 55 million people worldwide.

  4. Products Cont. Blackberry Playbook: -First professional tablet. -slim 7 inch touch screen -Half the size of apple’s Ipad. -Two Camera’s, Front & Back. -Through a wireless link, can be used as a larger screen for Blackberry Smartphones.

  5. Products Cont. Blackberry Presenter: -deliver presentations using you Blackberry Smartphone. -Simply plug into projector or screen and press “present” on your phone using the software provided. Others: -Blackberry Enterprise server. -Blackberry Web Desktop Manager -Blackberry Mobile Voice System.

  6. Exclusive Services • Blackberry PIN: An eight character hexadecimal identification number assigned to each device. • Each identification number is unique • Users can “PIN” directly from device to device through the RIM server. • Causes problems in many countries on account to strong encryption along with access to the servers being outside government jurisdictions. • Many countries have attempted to ban the use of Blackberry devices on account to this. PIN represented as a barcode.

  7. Exclusive Services Cont.. BBM • Blackberry Messenger: • Instant messaging featuring: • Unlimited character length • Display Pictures • Real-time confirmations when messages are delivered and read. • Sends messages via Blackberry PIN

  8. Exclusive Services Cont.. Blackberry App World • Access to millions of applications. • Sign In using a Blackberry ID, which you create on first time entering. • Keep Apps when switching Smartphones! • Easily view your account. • ID can also be used as a mobile e-mail account.

  9. RIM is also responsible for the creation of their Smartphone operating systems. • As of May 2010, RIM held 10.4% of Smartphone OS market. Blackberry 6 • New OS • Available on Bold 9780, Style 9670, and Torch 9800 models. • Features include: faster, richer web browsing, engaging multimedia, universal search, intuitive fluid design, simple setup, & social feeds and views

  10. Before the Blackberry • RIM first began working in the wireless e-mail and paging industry. • Inter@ctive pager 950 was the first wireless device launched • Introduced in 1995 • began shipping in 1998 • Competed with the Motorola Skytel • Since 1998 RIM products such as the Blackberry have been earned the title “Crackberry” • Many people feel they cannot live without them

  11. James Laurence “Jim” Balsillie • Co-CEO and director • Age 49 • Worth an estimated $2.3 billion US in 2010 • In 2007 he resigned as chairman due to past stock option accounting errors reported by the company valued at over US$250 million Responsible for: Driving corporate strategy, business development, marketing, sales, & finance

  12. Mihalis “mike” lazaridis • Founder • Co-CEO and President • Age 49 • Worth an estimated $2.9 billion CDN in 2009 • Former chancellor of the university of Waterloo • A current officer of the order of Canada Responsible for: Product strategy, research and development, product development, and manufacturing

  13. RIM and The University of Waterloo • Mike Lazaridis attended the university • Has personally donated over $100 million to institution • RIM hires hundreds of co-op students from the university each year • A large proportion of its current employees are university alumni

  14. Employment • RIM employs over 14, 000 individuals worldwide • They provide equal opportunities for all candidates and ask all individuals submitting resumes to omit any information identifying your age, race, gender, disabilities, religion, etc.. • In 2008 was named one of Canada’s top 100 employers by Mediacorp Canada Inc.

  15. Fun Facts Named worlds fastest growing company by Fortune Magazine with a growth rate of 84% in profits despite the recession. Barrack Obama is noted for his love of his Blackberry. He is the first president to use mobile e-mail. 84%

  16. References RIM. Research In Motion Limited, 2011. http://www.rim.com. 31 January. 2011. “Research In Motion”. Wikipedia: the free encyclopedia. N.p, n.d. http://www.wikipedia.org. 1 February. 2011. “Jim Balsillie”. Wikipedia: the free encyclopedia. N.p, n.d. http://www.wikipedia.org. 1 February. 2011. “Mike Lazaridis”. Wikipedia: the free encyclopedia.N.p, n.d. http://www.wikipedia.org. 1 February. 2011.

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