1 / 8

Spring 2010

Semantic Technology for Business J. Brooke Aker CEO Expert System USA prepared for Gilbane San Francisco. Spring 2010. Why Use Semantic Technology. Customer Service & Support. Communication / PR / Reputation . Worker Productivity. Decision Support. Support Sales. R&D.

bella
Download Presentation

Spring 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Semantic Technology for BusinessJ. Brooke AkerCEO Expert System USAprepared for Gilbane San Francisco Spring 2010

  2. Why Use Semantic Technology Customer Service & Support Communication / PR / Reputation Worker Productivity Decision Support Support Sales R&D Sourcing & Procurement Governance & Compliance Financial Processes Other What organizations want IT to provide Source: AMR Research

  3. Why such a high ROI? • 15 petabytes of new data each day • 15 billion searches / month – 1/3 don’t result in clicks • 2.3 hours per day spent in searching for information • BUT more data, properly analyzed, provides a clearer picture $1 $400

  4. What does “Properly Analyzed” Mean Business Intelligence 1.0 ERP (Resources) EPM (Performance) ERM (Risk) Biz. Applications Layer Accounting & Compliance Operations PR & IR Planning & Analysts Innovation and R&D Executive Management Biz. Functions Layer Dashboards & Scorecards Query & Reporting Information Analysis Information Discovery Biz. Process Layer RSS Blogs SQL XML Data Mart Keyword Indexing Technology Layer 80% Text Information Volume 20% Data

  5. What does “Properly Analyzed” Mean Business Intelligence 2.0 Advertising Insight (Placement) Voice of the Customer (Blog Sentiment) Situational Awareness (Intelligence) Biz. Applications Layer Accounting & Compliance Operations PR & IR Planning & Analysts Innovation and R&D Executive Management Biz. Functions Layer Dashboards & Scorecards Query & Reporting Information Analysis Information Discovery Biz. Process Layer Semantics RSS Blogs SQL XML Data Mart Keyword Indexing Technology Layer 80% Text Information Volume 20% Data

  6. COGITO® : deep analysis What does “Properly Analyzed” Mean

  7. The heart of semantic technology; Quality of results derived from the complexity and richness of the network. Includes all definitions of all words. Include relationships among all words. What is a Semantic Network? COGITO® English Semantic Network: - 350,000 words - 2.8m relationships

  8. What distinguishes a Semantic Network?

More Related