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The Analysis of

The Analysis of. Postgraduates: Eric Ethan Eason T.Y Ivan. Advisor: John. Outline. Introduce Amazon.com The services that the company provides The underlying information technologies being used Describe the potential users of the website Discuss how the website help to make money

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The Analysis of

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  1. The Analysis of Postgraduates: EricEthanEasonT.Y Ivan Advisor: John

  2. Outline Introduce Amazon.com The services that the company provides The underlying information technologies being used Describe the potential users of the website Discuss how the website help to make money Reduce operation cost for the company Conclusion

  3. Introduce A promoter of Amazon internet company, Jeff Bezos, ran this company in July, 1995 and now Amazon is the biggest internet bookstore in the world. By continuous acquisition and investments all kinds of others company to expand products and services and getting newly technology in the short term at the same time.

  4. Services & IT

  5. The services that the company provides • Bestsellers • Recommendation Items • Customer Reviews • Customers Analysis • Wish List • Photo Services • Advertise on Amazon • Fulfillment by Amazon

  6. Associated Program Link & Banner Widgets

  7. aStore aStore

  8. AJAX Asynchronous Javascript and XML

  9. AJAX Need to update the whole web page? NO!

  10. AJAX

  11. Data Mining & Association Rule

  12. Search engine

  13. Search In The Book

  14. Amazon Web Services Amazon Simple Storage Service (S3) Amazon Elastic Compute Cloud (EC2)

  15. Potential Users

  16. Who and where? Housekeeper Artists Researchers Retailers Students Businessmen/Women

  17. Potential user A Potential user for sales profits B Potential user for B2B C Potential user for download service fee

  18. B2B examples: • NBC: NBC is cooperating with Amazon.com, users can watch NBC shows through Amazon.com, by paying the fee for whole season or just for one show. • Marks & Spencer: Marks & Spencer is cooperating with Amazon.com to help customers track orders more easily. • Alipay : Alipay is the affiliate of Alibaba, and Alipay is cooperating with Amazon to support them for the online payment in China, while Amazon.com is extending their business overseas.

  19. B to C B toB Marketplace Amazon internet service Amazon Mechanical Turk Retail sales Books, movies and music, games, computer, tools, furniture, clothes, exercise ……. Ordinary number Link VIP Third-party company Fast delivery Software Developer

  20. Earn and Cost

  21. How to make money?

  22. How to reduce cost?

  23. CONCLUSION • In web 2.0 times, it more emphasize to communication and interaction with the customers. • Amazon does his job very well. All kinds of services and products to expand and create use-friendly operation for the customers. In the future, it can also face more many competitors including physical and virtual company.

  24. CONCLUSION • Price competition will lead to low gross profit • The right or wrong for M&A

  25. Amazon’s 3 major income sources

  26. Demand information, Hosting Service product and information Retailers Customer Product Demand information, Comments, Tags, Knowledge Development assistance Software Developer Technology Development

  27. Structure Service, Sales and Business Development Structure and Platform Software Business and Customer Service Application and Software Retail and Marketing

  28. Other online stores Cooperators Relationship Other websites Physical Stores Publishers Alliance marketing Provide online transaction platform Massive order Provide merchandises Make it an online department store Provide the brand effect Provide e-commerce experiences

  29. Q&A

  30. - The end -

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