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The SWOT analysis of

The SWOT analysis of. Group3: Shero 社會 四 497630553 李上瑜 (Debby) 英 四乙 597202173 吳孟 盈 (Romina) 英 四乙 597202147 董慶瑩 (Meanna) 心理所 400196166 林 異 玉 (Lisa) 義文三 499150349 孫浩 軒 (Valentino ). Brief intro to Wal-Mart Stores, Inc. Branded as Walmart

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The SWOT analysis of

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  1. The SWOT analysis of Group3: Shero 社會四 497630553 李上瑜(Debby) 英四乙 597202173 吳孟盈(Romina) 英四乙 597202147 董慶瑩(Meanna) 心理所 400196166林異玉(Lisa) 義文三 499150349 孫浩軒(Valentino)

  2. Brief intro to Wal-Mart Stores, Inc. • Branded as Walmart • Founded in 1962 by Sam Walton, Bentonville, AR • An American multinational retailer • The biggest private employer in the world • The largest retailer in the world → 10,020 stores in 28 countries • Ranking no.2 in the Fortune 500 in 2011 → a revenue of $447 billion USD → a profit of $15.7 billionUSD during the FY2011.

  3. Save Money, Live Better Product Broad range of product categories Price 15% lower price than other retailers Place → Walmart discount stores → Walmart super centers → Walmart neighborhood markets → Walmart express stores → Online store Promotions “Everyday low prices”, “value of the day” “ Grab it before it’s done ”

  4. Strengths • Prices • Location • Wide range of the product • Expanded globally

  5. Weakness • Sweatshops ↓ low price ↓ small shops closed

  6. 1. Sweat shop 2. Competitors Threats

  7. Opportunities • To set up a labor union • Grants for employee. • To help end hunger. • In expanding consumer markets, such as India and Taiwan.

  8. Conclusion • With the product bundling and its pricing strategies, Walmart has built its own retailer empire. • From social perspective, although there’s pros and cons in Walmart, this corporation could alter its disadvantage into an opportunity to establish its corporate image via improving the corporate social responsibility.

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