College English for Overseas Undergraduates

1. College English for Overseas Undergraduates 暨南大学外招生《大学英语》教学课件 JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院

2. MARKET LEADER 体验商务英语 综合教程第三册 a new language course for tomorrow’s business leaders intermediate Business English Course Book 3 JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院

3. MARKET LEADER BOOK THREE UNIT THIRTEEN CULTURE 暨南大学精品课程 JNU QUALITY COURSE JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院 外语学院大学英语教学部外招生教研室制作

4. ML Book three unit thirteen overview • Vocabulary • no such tasks Starting up • Language review • modal verbs Listening cultural awareness Skills social English • Reading • business across • cultures Case study visitor from China JNU QUALITY COURSE Textbook-- page(6-13) 暨 南 大 学 外 国 语 学 院

5. What is culture?Choose the 4 factors you think are the most important in creating a culture. A climate, language, social customs& traditions, institutions(惯例、制度), arts historical events, ideas & beliefs(观念&信仰), religion(宗教), ceremonies & festivals, cuisine geography • Culture refers to the entire way of life of a society, ‘the way we do things around here.’

6. Do you agree? • ‘The limits of my language mean the limits of my world.’ -- Ludwig Wittgenstein • ‘England and America are two countries separated by the same language’ -- George Bernard Shaw

7. B What do you miss most about your country or culture when you go abroad? • weather • food • mother tongue • traditional festivals • color light life • …

8. C Why is cultural awareness important for business people? Give examples

9. examples • Arabs, Russians, French, Latin Americans and several of the East European and Mediterranean countries: a warm hug and kiss on the cheeks are a standard way of welcome. • East Asia and the English-speaking countries: a simple handshake is the custom.

10. Cultural mistakes 1 examples • John’s story: • Where were they having dinner? • Why was John uncomfortable? • What did John look at? • What was his mistake? John’s colleague’s house in Yemen There’s a long silence during the meal. table John talked about his host’s table.

11. Cultural mistakes 2 examples • Cameron’s story: • Where was Peter’s new job? • What was his mistake? • How did the staff feel when Peter used first names? In France He did not use family names. They were not happy.

12. Cultural mistakes 3 examples • Susan’s story: • Where did Susan make her mistake? • Who did she go out for a meal with? • What’s her mistake? • What did she forget to do? Japan Japanese sales staff Susan poured her own drink. To pour drinks for the others

13. Do you think cultures are becoming more alike? Is it a good or bad thing? D For example, think about: • improved communications. • global business. • cheap foreign travel. • trading groups. • ……

14. Talk about how important the following things. E • It is important to exchange business cards with your business partner at the first meet. • It is not important to socialize with contacts in some English speaking countries. • It is best avoided to kiss your contacts in China and Japan. • ……

15. Listening Culture awareness Vocabulary: • Papua New Guinea: • Colombia: • aspirations: • photogenic: • dynamic: • forward-looking: • oxen: • subtly:

16. Listening Culture awareness A V V V V V

17. Listening Culture awareness B • What examples does she give? • What is emphasised in Anglo-American culture? • What mistake is it easy for people to make? Concentrating on the relatively ______ things (such as _____ & ______) rather than the more ______ differences (such as ________________) attitudes to work; resolving problems; working in teams action, doing things and achieving things simple alcohol food subtle working practices

18. What do you know about Japan? Japan Cherry blossom & Fuji

19. Reading Business across culture Japanese culture sumo 哆拉A梦”当日本动漫文化大使 Sushi

20. Dos Don’ts Reading Business across culture Is Japan culturally an easy country to do business with?

21. Reading Business across culture Read the introductory paragraph and find out who are they: A • Martin Wainwright: • Wojtek Kordel: • What do they have in common? CEO of Boodle and Dunthorne, a jewellery designer and retailer CEO of Joloda, which manufactures truck-loading equipment Both companies are English and based in Liverpool.

22. Reading Business across culture Words & phrases • get by: • interpreter: • matter: • critical: • to build a profile in the sector you sell to: • Patience pays dividends. • come through: • get going:

23. Reading Business across culture Words & phrases • distribution chain: • quote: • wide variations in dialect; • product’s county of origin • quaint: • hand crafting: • heritage: • intuition: • well-supervised: • status: • a prestigious brand: • count

24. Reading Business across culture Read and summarize according to the headings below C • Language: • Personal contact: • Patience:

25. Reading Business across culture C 4. Middlemen: 5. Currency: 6. Dialect, climate, culture: 7. Country of origin:

26. Reading Business across culture C 8. Meals: 9. Customer visits: 10. Gifts:

27. Tips for people doing business in China D pecking order “啄序”, 指以尊卑,高低等划分的秩序 A hierarchy among a group, as of people, classes, or nations taking responsibility 承担责任 tricks of the trade 生意秘诀 ally 联盟 make a deal 做交易 hierarchy 等级制度

28. Language review: Model verbs • Ability We use can to say that someone or sth. is able/ not able to do sth. Could is used for a past ability. e.g. She can speak three languages fluently. He can’t find his briefcase. He could write computer programs when he was ten years old.

29. Language review: Model verbs • Obligation: We use must or has/ have to to indicate what is compulsory. e.g. Production costs must not exceed $400,000. We have to relocate our factory for lower rent. You don’t have to answer that question.

30. Language review: Model verbs • Permission and request: May and could are a little more formal than can. e.g. Can I use your mobile phone? May I sit here? Could I just make one more point?

31. Language review: Model verbs • Possibility: We use can to say that something is possible and cannot if it is not. e.g. Other cultures can be really interesting. You can’t visit the museum on Mondays because it’s closed.

32. Language review: Model verbs • Probability: We use modal verbs to express the degree of likelihood. e.g. He left an hour ago so he will/ must be there by now. (100% certain) He left 45 minutes ago so he should be there by now. (reasonably certain) He left 30 minutes ago so he may/ might be there by now. (possible) He only left 15 minutes ago so he can’t /won’t be there yet. (impossible)

33. Language review: Model verbs A • Possibility • Possibility • Ability • Possibility • Request • Possibility • Ability • Request • Obligation

34. Language review: Model verbs B • a; b; c; d; e; f; h • d; e; h • b; d; e; h; i • b; e; h; i • b; c; d; e; i • g • a; b; c; f; h • d; e; g; h • a; b; c; f; h

35. Social English C • In what business situations would you use the words & expressions below? • Please ‘present’ the situation in the form of a conversational exchange Congratulation! I don’t mind. I’m afraid… Cheers! Excuse me. Please… Make yourself at home. Sorry. Could you…? Help yourself It’s on me. That sounds good.

36. Social English C • Example: A: You’ve done so well this year, you really deserve this promotion. Congratulations! B: Thank you. Congratulations – praising a colleague on his/her promotion

37. Social English C -- when you would prefer someone else to choose (e.g. where to eat) • I don’t mind. • I’m afraid… • Cheers! • Excuse me. • Please… • Make yourself at home. -- when you have to give bad news (e.g. you can’t attend the planned meeting) -- having a drink in a pub -- when you make a mistake (e.g. walk into the wrong room) -- inviting sb. to do sth. for you -- welcoming a visitor to you home and getting them to relax

38. Social English C -- when you need to apologize for sth. (e.g. for being late) • Sorry. • Could you…? • Help yourself • It’s on me. • That sounds good. -- asking sb. to do sth. for you (e.g. photocopy some letters) -- to food or drinks -- when you want to pay in the pub or restaurant -- responding positively to a suggestion (e.g. an invitation to have dinner with someone)

39. Social English D • Sample answers: • I’m sorry. I didn’t catch your name. • I’m sorry. I’m afraid I’m going to the opera on Tuesday. • Not for me thanks. I’m not very keen on (fish) • Excuse me. I really must be going. It was nice talking to you. • Welcome to (our headquarters)

40. Social English D • Sample answers: 6. Michael, can I introduce you to John Perry? John’s over from the States. John, this is Michael Andrews, my boss. 7. Robin, this is Sandy. Sandy, meet Robin. 8. Here’s to our success. 9. I’m so sorry to hear about your job. 10. I’m very sorry I’m late.

41. c) e) a) b) d) f) h) g) l) k) j) i) Social English E

42. Case study Visitors from China profitable American toy retailer What does each refer to? • Toyworld: • Seattle: • 30: • Lee Chung: • Guangdong: • John Wong: where Toyworld is based the no. of countries where Toyworld has subsidiaries head of Chinese toy manufacturer where Mr Chung’s company is based Mr. Chung’s exporting manager who is accompanying him to the visit

43. Case study Visitors from China • Read the organogram to find out: • How many senior managers are there? • Who reports to the Sales Manager, Warehouse Manager and Finance Director? • How many employees are there

44. Case study Visitors from China • Read the memo from the Toyworld’s CEO to find out: • The duration of the visit; • What meeting need to be arranged; • What they must avoid doing during the visit.

45. Dos Don’ts Read Kenneth Eng’s comments individually, then work in pairs to summarize the fax as a list of dos & don’ts

46. Group work • Discuss and plan a draft program for Mr Chung’s visit to the Toyworld subsidiary.