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Leveraging the power of television to build “remarkable ideas”

2008 Media Agency of the Year 2008 Most Innovative Agency (Worldwide). Network of the Year, Valencia Festival of Media. Leveraging the power of television to build “remarkable ideas”. Video. How to Stand Out…. Our Ambition: Another Purple Cow. Remarkable Products. Remarkable Ideas.

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Leveraging the power of television to build “remarkable ideas”

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  1. 2008 Media Agency of the Year 2008 Most Innovative Agency (Worldwide) Network of the Year, Valencia Festival of Media Leveraging the power of television to build “remarkable ideas”

  2. Video

  3. How to Stand Out…

  4. Our Ambition: Another Purple Cow

  5. Remarkable Products Remarkable Ideas Marketing is broken

  6. 4 Games at the same time • Broad targets • French English differences • Less money • Tough Year

  7. Media Neutral

  8. Not All GRPs are created equal

  9. Power of Television

  10. Power in television +

  11. Future Complete Transformation No matter what the screen Canadians will continue to watch great content Re-invention

  12. Video

  13. Thank You Carmen Lago Patrick McCann Edna McBurney Samantha Murray Dikla Lichter Robert Kyryluk Chris Faulds Jeff Macpherson Nicole Petrak

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