Data 101: Telling Our Story by the Numbers

1. Data 101: Telling Our Story by the Numbers Greg Crawford, BA Director, Vital Statistics Data Analysis Public Health Informatics Bureau of Epidemiology and Public Health Informatics Kansas Department of Health and Environment June 18, 2013 1:00 PM

2. Objectives • You will be able to re-use the tools learned in MLC-3, CHA, & CHIP • You will be able to apply techniques for good story telling and information presentation • You will be able to identify the domain areas crucial to communications process

3. Essential Services Functions Domains 3, 4, & 5 • Inform, educate, and empower people about health issues • Mobilize community partnerships to identify and solve health problems • Develop policies and plans that support individual and community health efforts

4. Lessons Learned – San Diego • Beta Test: • Governance • Need communication strategyin place to engage employees and community • Building teams based on strength-based management Planning: • Create PH Accreditation champions across HHSA to support accreditation as an agency wide effort • Ensure all sectors are engaged

5. Philanthropist Community Centers Nursing Homes Doctors Employers Economic Development Local Public Health System Police Home Health Faith Organizations MCOs Health Department EMS Corrections Parks Hospitals Schools Elected Officials Mass Transit Environmental Health Civic Groups CHCs Fire Tribal Health Mental Health Drug Treatment Laboratories Source: NACCHO

6. CHA-CHIP to Communication

7. Foundation Already Exists • CHA → CHIP → Accreditation = Audience • Partners → Champions → Re-engage • Review Improvement and Strategic Plans • Identify elements that absorb the public • Develop communications plan • Identify key communication target(s) • Identify the key data • Implement communications plan • Develop a story • Write the story • Tell the story

8. Communications Campaign • Assess why • Identify message(s) • Coordinate with agency communications • Identify the tools to be used • Assemble your team • Calendar your messages • Monitor the progress & Evaluate Nothing happens in a vacuum!!

9. Make the PDSA cycle work for you • Tie back to the CHA/CHIP “process” • Incorporate the Rapid Cycle improvement • Don’t over extend • Be ready to re-assess the best story.

10. But What About the Numbers? • Keep it simple • Be prepared to go into explanations • Save complex discussions for special sessions • Focus on one item at time • Make your data visual • Sub-points should be talking points not clutter

11. Presentation Methods • Paragraph • Tables • Charts • Maps

12. Paragraph

13. Tables

14. Charts

15. Maps

16. Presentation Principles • Audience • Purpose • Clarity • Medium

17. Design Considerations • Relevance • Ink to data ratio • Color association • Color recognition • Format

18. Elements to storytelling • Protagonist  goal ? • Is protagonist in a world people can visualize • Can audience identify with situation • Is there straight-line pursuit of goal • Are there twists that make story memorable • Does it elicit an emotional response • Is the meaning crystal clear

19. Social Media • Assess why • Identify message(s) • Coordinate with agency communications • Identify the tools to be used • Identify internal staffing • Calendar your messages • Monitor the progress & evaluate

20. Tools to Try • SlideShare/Prezi • YouTube • Facebook • Twitter

22. Avoid mistakes • 1. Hand the keys to someone not ready to drive • 2. Fire the person in charge of social media • 3. Confuse a reply with a direct message on Twitter • 4. Commit rank insensitivity • 5. Fail to understand corporate confidentiality • 6. Ask for potentially hostile users to chime in • 7. Get political • 8. Fail to understand the mechanics of social media • 9. Neglect social media security

23. Group Exercise

24. Take Home Points • Use the skills from CHA/CHIP “process” • Incorporate Rapid Cycle improvement PDSA • Don’t over extend yourself • Be ready to re-assess the best story.

25. Questions

26. www.kdheks.gov

27. Resources/References Public Health Accreditation County of San Diego HHSA’s Experience. County of San Diego Health and Human Services Agency http://www.cdph.ca.gov/data/informatics/Documents/AugSummitBota.ppt How to Get Started in Social Media. Greg Crawford. Kansas Department of Health and Environment. National Association for Public Health Statistics and Information Systems, Annual Conference. June 5, 2013. Social Marketing Basics. North Carolina Public Health. http://publichealth.nc.gov/employees/PDF/socialMarketing/SocialMarketingBasics-3-09.pdf How can we Help You: Resources in DPH. North Carolina Public Health. http://publichealth.nc.gov/employees/PDF/socialMarketing/SM-MatrixTeam-WhatWeCanDoForYou-7-10.pdf Best Practices in Statistical Presentation Department for Communities and Local Government, UK. http://www.neighbourhood.statistics.gov.uk/HTMLDocs/images/Best%20Practice%20in%20Statistical%20Presentation%20v5_tcm97-51121.pdf CDC Clear Communication Index Score Sheet. U.S. Centers for Disease Control and Prevention. http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/ Developing a Plan for Getting Community Health and Development Issues on the Local Agenda. KU Community Toolbox. http://ctb.ku.edu/en/tablecontents/sub_section_main_1025.aspx Baker County (FL) Community Health Improvement Plan 2012 – 2016. http://healthybaker.org/Baker+CHD+CHIP+2012.pdf

28. CDC Clear Communication Index Score Sheet Tool: http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/FillableFormMay2013.pdf User Guide:  http://www.cdc.gov/healthcommunication/ClearCommunicationIndex/ClearCommunicationUserGuideMay2013.pdf

29. CDC Communication Score Sheet

30. Social Media Resources

31. Presentation Advice

32. Storytelling