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FDI Promotion Center: Hands-On Tools for Investment Professionals

Online knowledge and learning resources for investment promotion practitioners. Supports individual learning, institutional development, and new skills for research, marketing, and IT teams. Aggregates promotion tools and how-to resources. Organized into five key components.

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FDI Promotion Center: Hands-On Tools for Investment Professionals

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  1. FDI Promotion Center: Hands-On Tools for Investment Professionals ONLINE KNOWLEDGE AND LEARNING RESOURCES FOR INVESTMENT PROMOTION PRACTITIONERS Presented by: Tessie San Martin

  2. www.fdipromotion.com

  3. FDI Promotion Center:Benefits Promotion ProfessionalsAt All Operational and Managerial Levels • Supports individual learning by practitioners and expertise upgrades for CEOs and advisors • Supports institutional development • New skills and tactics for research, marketing and IT teams • Aggregates promotion tools and how-to resources

  4. Organized into Five Key Components IPAworks Web Site Support Investment Promotion Toolkit Investor Research Resources & Database E-Learning (Coming Up) Investor Outreach

  5. Helps IPAs Position Themselves to Compete for FDIFocuses on differentiating location to investors: • Benchmark key factors impacting location’s FDI • Advocate for necessary reforms and funding • Formulate strategy and competitive positioning • Conduct investor research and devise targeted outreach programs • Develop high-quality investor servicing capabilities • Integrate FDI into economic development strategy

  6. FDI Promotion Center Hands-On Tools for Investment Professionals • Investment Toolkit: Your How-to References Online • Investor Research: Your Investor Targeting Resources • IPAworks: Your Web site in a Box • Investor Outreach: FDIXchange and Privatization Link for Disseminating Your Investment Opportunities • E-Learning: Your Professional Upgrading Tool

  7. The Investment Promotion Toolkit… 9-module print series is now All Fundamentals of Investment Promotion in one: Organization, Strategy, Targeting, Operations… online! • IPAs Best Practices and Case Studies • How-to Presentations • Checklists • Benchmarking Analyses and Trends • Terms of References for Staff and Consultants • Samples and Templates Over 160 documents and sources

  8. …Enhances the Design and Implementation of Train the Trainer Programs • Provides IPAs with a sound and accepted curriculum base • Can be tailored to the IPA needs with regional/local case studies • Targets Training Directors, so that follow-up within the IPA is ensured • Online Materials can be used by IPA Trainers for in-house training • Translated versions of the Toolkit are coming up to ensure efficient training at all IPA levels

  9. Who’s Using the FDI Promotion Center? Over 800 investment promotion professionals worldwide Including: • 140 IPAs, Business Associations and Chambers of Commerce • 130 Location Consultancies and Private Organizations from over 80 countries

  10. What’s Next? Just released: Training Module on Investment Promotion through the Internet, including IPA web site strategy and investor tracking systems Coming Up: • E-Learning launch in cooperation with WBI • Localization of content in major regions/languages… • Feedback from investment professionals to add and upgrade resources and tools

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