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Online knowledge and learning resources for investment promotion practitioners. Supports individual learning, institutional development, and new skills for research, marketing, and IT teams. Aggregates promotion tools and how-to resources. Organized into five key components.
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FDI Promotion Center: Hands-On Tools for Investment Professionals ONLINE KNOWLEDGE AND LEARNING RESOURCES FOR INVESTMENT PROMOTION PRACTITIONERS Presented by: Tessie San Martin
FDI Promotion Center:Benefits Promotion ProfessionalsAt All Operational and Managerial Levels • Supports individual learning by practitioners and expertise upgrades for CEOs and advisors • Supports institutional development • New skills and tactics for research, marketing and IT teams • Aggregates promotion tools and how-to resources
Organized into Five Key Components IPAworks Web Site Support Investment Promotion Toolkit Investor Research Resources & Database E-Learning (Coming Up) Investor Outreach
Helps IPAs Position Themselves to Compete for FDIFocuses on differentiating location to investors: • Benchmark key factors impacting location’s FDI • Advocate for necessary reforms and funding • Formulate strategy and competitive positioning • Conduct investor research and devise targeted outreach programs • Develop high-quality investor servicing capabilities • Integrate FDI into economic development strategy
FDI Promotion Center Hands-On Tools for Investment Professionals • Investment Toolkit: Your How-to References Online • Investor Research: Your Investor Targeting Resources • IPAworks: Your Web site in a Box • Investor Outreach: FDIXchange and Privatization Link for Disseminating Your Investment Opportunities • E-Learning: Your Professional Upgrading Tool
The Investment Promotion Toolkit… 9-module print series is now All Fundamentals of Investment Promotion in one: Organization, Strategy, Targeting, Operations… online! • IPAs Best Practices and Case Studies • How-to Presentations • Checklists • Benchmarking Analyses and Trends • Terms of References for Staff and Consultants • Samples and Templates Over 160 documents and sources
…Enhances the Design and Implementation of Train the Trainer Programs • Provides IPAs with a sound and accepted curriculum base • Can be tailored to the IPA needs with regional/local case studies • Targets Training Directors, so that follow-up within the IPA is ensured • Online Materials can be used by IPA Trainers for in-house training • Translated versions of the Toolkit are coming up to ensure efficient training at all IPA levels
Who’s Using the FDI Promotion Center? Over 800 investment promotion professionals worldwide Including: • 140 IPAs, Business Associations and Chambers of Commerce • 130 Location Consultancies and Private Organizations from over 80 countries
What’s Next? Just released: Training Module on Investment Promotion through the Internet, including IPA web site strategy and investor tracking systems Coming Up: • E-Learning launch in cooperation with WBI • Localization of content in major regions/languages… • Feedback from investment professionals to add and upgrade resources and tools