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The Next Generation of Investment Promotion

The Next Generation of Investment Promotion. *. FDI Barometer of Globalisation. *. Results. 2007 $1.83 trillion 2008 $1.45 trillion 2009 $1.00 trillion 2010 $1.12 trillion 2011 $1.50 trillion. *. Growth in FDI by sector in 2011. Source: fDi Markets. *.

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The Next Generation of Investment Promotion

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  1. The Next Generation of Investment Promotion

  2. * FDI Barometer of Globalisation

  3. * Results 2007 $1.83 trillion 2008 $1.45 trillion 2009 $1.00 trillion 2010 $1.12 trillion 2011 $1.50 trillion

  4. * Growth in FDI by sector in 2011 Source: fDi Markets

  5. * Expansions by business function 2011 Source: fDi Markets

  6. * Top 10 destination countries in Europe Source: fDi Markets

  7. * “Mixed results from Scandinavia”

  8. * Number of greenfield FDI projects Source: fDi Markets

  9. * So what does this mean?

  10. * New Dynamics at all levels

  11. * Same Drivers • Markets and supply chains • Raw materials & natural assets • Costs & taxes • Ease of establishment & operation • Location & logistics • Infrastructure & skills • Incentives & grants • Factor ‘X’

  12. * The good news • Low asset prices • Industry restructuring • Emerging economies • Rapid expansion of new sectors • Resilience of international companies • Micromultinationals

  13. * Reality

  14. * Achieving more with less • Focus on strengths • Create your own model • Momentum is everything • Make it happen !

  15. * The harsh reality

  16. * Further & Faster

  17. * The 3G model

  18. * The characteristics of 3G

  19. * Competitive Sweden

  20. * The Swedish Paradox

  21. * What FDI means for Norrbotten • New jobs • New supply chains • New skills • Newcapital

  22. * ... also a catalyst for growth • Competitiveness • Innovation • Knowledge • Internationalisation • Sense of purpose • Feeling of place

  23. * Why you will succeed … you will make it easy for the investor to say “yes” and you will sell it with total passion!!!

  24. * Building a winning platform for Norrbotten CRE8 EVALU8 FORMUL8 INTGR8 INOV8 ACTIV8 ACCELER8 Fix the baseline The new strategy Value Propositions Build the team Routes to market Quick start Lift off!! COMMUNIC8 Sell it!!!

  25. * Keep it simple Complexity Outputs

  26. * Be careful ... past success increases vulnerability

  27. * Good luck to Team Norrbottenand to Sweden!!!

  28. * Clive Vokes Market Scoping International W: www.marketscoping.com E: clive@marketscoping.com

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