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Semiconductor Investment Attraction Case

Semiconductor Investment Attraction Case. Policies for Investment Workshop Vienna, June 2011. APEX-BRASIL. The best of Brazil to the world. Export promotion of Brazilian products and services (2003). Promotion Brasil brand abroad (2003).

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Semiconductor Investment Attraction Case

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  1. Semiconductor Investment Attraction Case Policies for Investment Workshop Vienna, June 2011

  2. APEX-BRASIL The best of Brazil to the world Export promotion of Brazilian products and services (2003) Promotion Brasil brand abroad (2003) Foreign direct investment attraction (2005) – Partnership with FIAS (2009) Support to internationalization of Brazilian enterprises (2011)

  3. FIAS – Apex-Brasil PARTNERSHIP SCOPE CAPACITY BUILDING Apex-Brasil IP STRATEGIC PLANNING ENABLING Apex-Brasil TEAM IN WHOLE IP CYCLE SETTING UP A NATIONAL AND STATE LEVEL IP COORDINATION DIRECTLY WORKING WITH FRONTIER STATES TO PROACTIVELY ATTRACT INVESTMENTS IN SECTORS SUCH AS RENEWABLE ENERGY

  4. SEMICONDUCTORS A CHALLENGING BACKGROUND BRAZIL IC TRADE DEFICITS = US$ 5 BILLION (2010) Caused by an IC domestic market demand of US$ 10 billion (onboard + raw) INDUSTRY TRENDS Disintegration and diversification Fabless model rise IDM FabLess Design House Foundry Subcontractor Subcontractor dominate the packaging process Sales & Customer Support Test & burn in COST DRIVEN & CAPITAL INTENSIVE Packaging Process Back-end 2007 – 2009 crisis >>> investment cut Wafer Process Front-end Design, IP, Software Design, IP, Software - Global sourcing = Global clients No regional links – global logistics

  5. SEMICONDUCTORS GOVERNMENT RESPONSE - 2005: SEMICONDUCTOR INTERMINISTERIAL GROUP UNDER PRODUCTIVE DEVELOPMENT POLICY Develop local manufacturing capacity - 2007: CREATED R,D&I PROMOTION POLICY HR development support and investment incentives - 2009: Seed investment in manufacturing (eco-system buildup) Small scale front-end facility - 2010: Foreign governments partnership HDTV partnership with Japan >>> feasibility study

  6. SEMICONDUCTORS TRANSITION TO INVESTMENT ATTRACTION WHEN Apex-Brasil BECAME MEMBER, THE GROUP… …WAS GOVERNMENT & ACADEMY CENTRIC… …DOING EVENTS DRIVEN PROMOTIONAL ACTIVITIES… …LACKING STRONG LINKS WITH PRIVATE SECTOR… …AND APPLYING AN INDUSTRY-WIDE APPROACH SINCE THEN Apex-Brasil ROLE HAS BEEN… …CAREFULLY PROPOSING A MORE SYSTEMATIC APPROACH… …TOWARD BUILDING UP A SEGMENTED VALUE PROPOSITION… …INVESTORS IDENTIFICATION & PROFILING… …CARRYING OUT STRUCTURED CAMPAIGNS

  7. SEMICONDUCTORS UNDER WAY WORK…RESULTS SHOWING UP RE-FOCUSING TO A SEGMENT QUICK WINS… Chip design pre-existent cluster High profile jobs creation Easier attractiveness improving Segment requiring smaller investment …WHERE RESULTS ARE REINFORCING THE STRATEGY 3 regional road-shows (individual meetings) targeting 19 companies 8 leads generated 4 companies made site visits 1 new investment & 1 expansion resulting +150 chip designer jobs

  8. SEMICONDUCTORS CHALLENGING PATHS AHEAD ENHANCING CHIP DESIGN VALUE PROPOSITION COMPETITIVENESS e.g. applying a certain differentiation to imported chip designed in Brazil (within WTO rules) EVOLVING TO IC MANUFACTURING SEGMENT ATTRACTION Strengthening partnership with: - Government administration; - Legislators and - Private sector players toward a more competitive investment climate

  9. Thank you paulo.moraes@apexbrasil.com.br

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