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Where Trust is Earned KVUE Media Kit

Where Trust is Earned KVUE.com Media Kit. KVUE.com Highlights. Site Content. Average Monthly Page Views. 5,300,000. Local News, Weather and Sports Over 20 Detailed Weather Radars Mobile Traffic Reports that are customized Blogs Health Videos Breaking News Contests

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Where Trust is Earned KVUE Media Kit

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  1. Where Trust is Earned KVUE.com Media Kit

  2. KVUE.com Highlights Site Content Average Monthly Page Views 5,300,000 • Local News, Weather and Sports • Over 20 Detailed Weather Radars • Mobile • Traffic Reports that are customized • Blogs • Health • Videos • Breaking News • Contests • Local Business Listings • Event calendar 881,000 Average Monthly Unique users Reach Potential • Over 475,000 registered users • Access to nearly 460,000 opt-in email addresses in the Central Texas area • An average of 200,000 video streams per month are served on KVUE.com • Over 8000 websites in our network including in partnership with Yahoo. Source: Omniture, November 2011-January 2012

  3. Who’s on KVUE.com? Adults 18+ That visited KVUE.com in the past week Number of Children in Household 48% - zero 22% - one 22% - two 5% - three 3% - four+ Occupations 61% White Collar 9% Blue Collar 10% Retired 19% Homemaker 11% Student Education Level 14% High School Graduate 21% Some College 43% College Graduate 17% Post Graduate Source: Stowell Research, Austin 2012

  4. KVUE.com Offerings Standard Ad Units Direct Email Marketing • Leaderboard: 728x90 pixels • Medium Rectangle: 300x250 pixels • Wide Skyscraper: 160x600 pixels • Geo target list • ‘Specials’ and ‘Brokered’ email Rich Media • Expanding Banners • Floating Ads with reminder ad unit • Floating/ Sliding / Eyeblaster Ads • Embedded video within standard Ad Space • Transitional Ads • Data Collection • X-spot In-Banner Interactive Video • Video pre-roll • Video overlay Group Coupon • Yollar – limited time discounts Mobile • Mobile site • iPhone and Droid applications (KVUE Weather, KVUE News)

  5. Yahoo! and KVUE- Reach 95% of Austin If you’re looking for a great way to brand your business, promote your products and services, and generate more website or in-store traffic, display advertising from Yahoo! and KVUE could be the perfect answer. Yahoo! offers you the opportunity to reach a new, high quality audience in your local market. And our advanced targeting tools enable you to zero in on the people who best fit your customer profile. Using comprehensive data and insights, Yahoo! provides targeting tools that can help you reach the right customers at the right time. Targeting Capabilities Behavioral Targeting – Target customers based on the interest they have expressed in a category or specific product. By observing activities including web pages visited, searches conducted and ads clicked, Yahoo! has gained extensive insight into behavior around hundreds of different categories. Demographic Targeting – Choose to target your ads to a particular gender, age group or income level. Unlike other demographic targeting services that estimate these variables based on website visits, Yahoo! Demographic Targeting uses actual information provided by consumers themselves. Time of Day Targeting – Select the time of day and day of the week you want your ads to run, either in your company’s or your audience’s time zone. If, for example, you owned a pizza parlor chain, you could promote lunch specials right at lunchtime.

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