1 / 10

ESTABLISHING A FRANCHISE ASSOCIATION

ESTABLISHING A FRANCHISE ASSOCIATION. Brian Duckett brian@howarthfranchising.com. WHY HAVE AN ASSOCIATION?. To promote the “Franchising” brand To protect the “Franchising” brand To share “knowhow” and good practice To set standards To solve problems

benjamin
Download Presentation

ESTABLISHING A FRANCHISE ASSOCIATION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ESTABLISHING A FRANCHISE ASSOCIATION Brian Duckett brian@howarthfranchising.com

  2. WHY HAVE AN ASSOCIATION? • To promote the “Franchising” brand • To protect the “Franchising” brand • To share “knowhow” and good practice • To set standards • To solve problems • To be a focal point for the franchise community

  3. WHAT WILL YOU NEED? • Vision and Mission • Code of Ethics • Constitution • Objectives • Budget • Action Plan

  4. THINGS TO CONSIDER • Membership Criteria - who can join? • Franchisors • Franchisees? • Lawyers, Consultants, Banks • Other Suppliers?

  5. THINGS TO CONSIDER • Funding • Subscriptions – how much? • Sponsorship • Grants • Commercial activities

  6. THINGS TO CONSIDER • Management • Paid secretariat • Volunteer members • Legal advisor • Accountant • Premises

  7. THINGS TO CONSIDER • Activities • PR • Exhibitions • Website • Seminars • Training • Lobbying • Accreditation

  8. THE BRITISH FRANCHISE ASSOCIATION • Founded by ten franchisors in 1976 • Now has 350 franchisors and 150 affiliates • Three grades of franchisor member • Strict accreditation criteria • No franchise-specific legislation • “Don’t sign without the BFA sign”

  9. BFA ACCREDITATION • Management Team • Market Prospects • Franchisor Financial Commitment • Franchisee Financial Risk • Structure • Franchisee Recruitment Policy • Training and Support • Ethical Compliance • Track Record • Working with approved advisors

  10. LESSONS FOR DEVELOPING MARKETS • Establish clear ethical guidelines • Establish clear legal structures • Educate government and the public • Get the banks involved • Establish the Association as “The Voice of Franchising in Kenya”

More Related