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BRITISH FRANCHISE ASSOCIATION 1977-2002

BRITISH FRANCHISE ASSOCIATION 1977-2002 “25 YEARS OF FRANCHISING EXCELLENCE ” Simon Wise Deputy Director British Franchise Association Membership Profile Provisional Listing 42 Associate Member 56 Full Member 92 Affiliates 85 190 Member Franchisors - 14,000 outlets 275 Subscribers

JasminFlorian
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BRITISH FRANCHISE ASSOCIATION 1977-2002

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  1. BRITISH FRANCHISE ASSOCIATION1977-2002 “25 YEARS OF FRANCHISING EXCELLENCE”

  2. Simon Wise Deputy Director British Franchise Association

  3. Membership Profile • ProvisionalListing 42 • Associate Member 56 • Full Member 92 • Affiliates 85 • 190 Member Franchisors - 14,000 outlets • 275 Subscribers

  4. BFA Membership - What’s in it for me?

  5. Public Recognition • Accredited to the Associations high Standards • Recognition as one of the best franchisors • Proved to be an established company offering a fair and ethical franchise opportunity • Part of THE authoritative voice of franchising

  6. Increased public awareness of your franchised business • Proactive PR Strategy • BFA Franchise Guides - directory/selector sheets recruit 34% of new franchisees • ‘Franchise Link’ Magazine - 20,000 circ • National Franchise Week • Website www.british-franchise.org.uk • Trade Missions • Recruit Good Quality Informed Franchisees

  7. Recruit good quality, informed franchisees... • “Whilst interviewing potential franchisees during the last year, BFA membership has certainly been uppermost in most candidates minds and I would suggest more so than in any previous year that I have known” - Les Gray Chairman, Chemex International

  8. BFA Regional Forums • Access to best network of franchising experience and knowledge • Access to franchisors, banks, solicitors and consultants • Bringing you best advice and latest news in franchising • Open Forum • 3 times a year

  9. BFA Regional Forums • “I found the day to be very worthwhile; it is much, much better to hear the views of fellow franchisors on topics that without this type of forum could only be obtained at costly meetings with Lawyers and Consultants” Michael Eyre Blazes Fireplaces

  10. Internal Communications • Regular Quarterly BFA Newsletter - giving you the news and issues that affect your business. What’s happening and when. • News Flashes - making sure you are aware of the latest news and opportunities • Fax Broadcast/e-mail contact all members within 5minutes!

  11. BFA Annual Conference • Developing your Franchise Business • Recruiting Franchisees • Supporting the network • Converting Managers to Franchisees • Maximising Franchisee Performance • Spring 2002 Warwick

  12. Resolution of Disputes • BFA Mediation and Arbitration Scheme • Avoid Expensive Litigation!

  13. Franchisor of the Year Awards(Sponsored by Daily Express and HSBC) • BFA members only • Rewards the best in franchising • Themed • BFA Franchisor of the year -Rainbow International • Newcomer of the Year • International Franchisor

  14. Franchisee of the Year Awards(Sponsored by HSBC and Daily Express) • Rewards the best Franchisees in UK • BFA Member Franchisees only • £5,000 First Prize! • Theme set each year - “Managing Change” • Franchisees nominated by Franchisor • O’Briens Irish Sandwich Bars

  15. BFA Website • www.british-franchise.org.uk • 54,000 hits per week • 4,300 unique user sessions per week • Members Chat Room - password • Your case studies • Link to your website • Information Request Facility

  16. Information Request Facility • January 1999 • Over 30,000 leads sent to members • e-mailed or posted • Over 1,700 received and sent in last month! • Overseas Enquiries

  17. www.british-franchise.org.uk • “ I receive more franchise enquiries from the BFA website than from any other source” - Michael Levy Uniglobe Travel BFA Associate Member

  18. Discount Schemes for Exhibitions and Advertising • Business Franchise Magazine 10% • Daily Express - up to 25% (Multiple Insertions) • 5% discount on stand space • www.whichfranchise.com • Discounts surveys/franchising research

  19. New Initiatives

  20. BFA ‘Newsline’ • Further sponsorship from 5 banks • Website franchising newsletter • BFA Member news every month • 9000+ subscriptions already

  21. The BFA Pension Scheme • BFA, Legal & General, Tolson Messenger • Franchisors and Staff • Franchisees and Staff • Favourable terms using BFA ‘buying power’ • Enhanced retirement benefits • Stakeholder compliant

  22. ‘The Franchise Seminars’ • National Franchisee Awareness Training • BFA and Business Link Network • ‘To promote a clear understanding of how to identify and assess franchise opportunities’ • Over 400 delegates • Opportunities for Members

  23. Private Healthcare • BUPA • Association Members Benefit From The B.U.P.A. Price “Guarantee” • Can Be Promoted With Confidence To Franchisees

  24. More recently... • New member only franchisee recruitment platforms - easyJet/BA inflight magazines • Franchisor Mentoring • B2B Exchange • National Business Angel Network

  25. And there’s more to come... • Continually looking to maximise benefits for members • Using our collective buying power • Improve performance, efficiency and control • Add value to the franchise network

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