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KFC Yum! Brands, Inc.

KFC Yum! Brands, Inc. Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number : M99B0101. Business Program Final Report. Contexts. Introduction CEO and BOD Six Elements of Environment Ethic/ Responsibility HRM Ownership/ Organization/Management Leadership Marketing

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KFC Yum! Brands, Inc.

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  1. KFCYum! Brands, Inc. Professor’s name：江昱仁教授 Student’s name: 林怡萱、翁立軒、成威廷 Student’s number: M99B0101 Business ProgramFinal Report

  2. Contexts • Introduction • CEO and BOD • Six Elements of Environment • Ethic/ Responsibility • HRM • Ownership/ Organization/Management Leadership • Marketing • Conclusion

  3. Introduction (overview of company) • KFC • Yum! Brands, Inc. • Harland Sanders • Louisville, Kentucky • Product

  4. History (about Harland Sanders Corbin, Kentucky) • His mother • Gas station • Small restaurant • Secret recipe • Travel to sale • Franchise • Be bought In 1964

  5. Headquarters

  6. CEO and BOD • BOD Samuel Su, David W. Dorman, J. David Grissom, Bonnie Hill, Robert Holland, Jr., Kenneth G. Langone, Jonathan S. Linen, Thomas C. Nelson, Thomas M. Ryan, Jackie Trujillo, and Robert D. Walter. The senior managers responsible for looking after KFC today are Roger Eaton as CEO of KFC and Laurance Roberts is the Chief Operating Officer. Chairman of Yum! Brands, Inc BOD David C. Novak.

  7. Six elements of Environment • Legal & Regulatory • Economic • Competitive • Technology • Social • Global

  8. Globalization

  9. Ethic/ Special Responsibility • Environmental concerns soy • Animal rights violence • Hygiene rats • Nutritional value   artificial tras fat oil

  10. Demonstrating Demonstrating

  11. Ownership

  12. Management leadership • Step change thinkers, • Know how builders, • Action divers, • People growers.

  13. Human Resource Employ high population of young = Minimum wage

  14. Marketing

  15. Conclusions

  16. Reference • http://www.kfcclub.com.tw/index.asp • http://en.wikipedia.org/wiki/Yum!_Brands • http://en.wikipedia.org/wiki/KFC • http://www.kfc.com/about/history.asp • http://www.yum.com/ • http://www.webmd.com/diet/news/20061030/kfc-to-fry-chicken-without-trans-fats • http://www.cpc.gov.tw/ • http://growingbolder.com/articles/uncategorized/colonel-harland-sanders-5871.html • http://www.katastrofy.com/scripts/index.php?id_nad=1131

  17. Thank you for you listening

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