1 / 10

Shopper Marketing Q2 Report: Search: Being Present

Shopper Marketing Q2 Report: Search: Being Present. Visited the store, purchased at the store. Researched online, then purchased online. Researched online, then went to the store to purchase. Researched online, checked out products in the store, then went back online to purchase.

benjy
Download Presentation

Shopper Marketing Q2 Report: Search: Being Present

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Shopper Marketing Q2 Report: Search: Being Present Visited the store,purchased at the store Researched online,then purchased online Researched online, then wentto the store to purchase Researched online, checked out products in the store, then went back online to purchase Visited the store first, thenpurchased products online Consumers search across channels during the holidays... Q: In which of the following ways did you shop? Shoppers researched across channels and in a variety of sequences. Source: Google Post-Holiday Learnings for 2011

  2. Shopper Marketing Q2 Report Search: Being Present …They relied on many online research sources… Q: Which online sources, if any, did you use for holiday shopping? Online shoppers favored store websites, followed by online-only retailers and search engines. Source: Google Post-Holiday Learnings for 2011

  3. Shopper Marketing Q2 Report Search: Being Present 25 Vacation 16 Electronics 15 Home Appliances 14 Watches 13 Home Furnishings 11 Jewelry 11 Sporting/Fitness Items 10 Entertainment Items 10 Toys 9 Books or Magazines 9 Fashion Accessories 8 Beauty & Cosmetics Items 8 Clothing or Apparel 7 Gift Cards 7 Pet Supplies …And spend significant time Q: How many days did you spend researching before purchasing? Source: Google Post-Holiday Learnings for 2011

  4. Shopper Marketing Q2 Report Social: Engaging Shoppers 2010 2007 Consumers are reading more product reviews… Q: The number of customer reviews needed to feel confidence in a product? Source: PowerReviews|The E-Tailing Group, February 2010

  5. Shopper Marketing Q2 Report: Social: Engaging Shoppers 2010 2007 …And they’re taking more time reading reviews Q: Time spent reading reviews before making a purchase decision? Source: PowerReviews|The E-Tailing Group, February 2010

  6. Shopper Marketing Q2 Report: Social: Engaging Shoppers …Still, they’d like more reviews and credibility Q: What practices undermine trust in reviews? Source: PowerReviews|The E-Tailing Group, February 2010

  7. Shopper Marketing Q2 Report: Mobile: Along the Path SOMETIMES FREQUENTLY/OFTEN RARELY/NEVER Looked up store details (location, hours etc.) Checked for sale/specials Checked Amazon for competitive pricing Browsed an online store Checked product ratings/reviews Checked online retailers other than Amazon for competitive pricing Checked inventory of a product before store visit Checked prices on comparison-shopping sites Consumers use smart phones to find stores, check prices… Q: How frequent are these smart phone activities during the past six months? Source: Coffee Table| The E-Tailing Group, February 2011

  8. Shopper Marketing Q2 Report: Mobile: Along the Path Accessing coupons for redemption in store SOMETIMES FREQUENTLY/OFTEN RARELY/NEVER Checking Amazon for competitive pricing Checking retailer’s website for products not in store Checking online retailers other than Amazon for competitive pricing Checking for product ratings/reviews Scanning barcodes and compare prices to other retailers Scanning barcodes for product information Checking prices on comparison-shopping sites Making purchases at another retailer Checking in on Shopkick to receive reward points …In-store they redeem coupons, and check prices and products… Q: How frequent are these in-store smart phones activities? Source: Coffee Table| The E-Tailing Group, February 2011

  9. Shopper Marketing Q2 Report Mobile: Along the Path Book/Magazines 37% Tickets (movies, concerts, theater) 31% Clothing and Accessories 26% Music/DVDs/Video 26% Digital Books 24% Consumer Electronics 23% Gift Cards/Certificates 23% Movies 22% Computer Hardware and Software 20% Food 18% Toys/Video Games 16% Crafts/Hobbies 11% Gifts and Collectibles/Flowers 11% Health and Beauty Items 10% Jewelry/Watches 10% Pet Supplies 10% Furniture/Home and Garden 8% Sporting Goods 8% Luxury Items 5% Don’t know/Unsure 4% …And Consumers buy many categories by mobile… Categories purchased by mobile phone in the past six months: Source: Coffee Table| The E-Tailing Group, February 2011

  10. Shopper Marketing Q2 Report: Grocery Shopping EXTREMELY APPEALING VERY APPEALING Top 10 Digital Preferences Ways shoppers would like grocery retailers to reach out digitally: Source: Acosta customer survey, October 2010

More Related