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PROFESSIONAL DEVELOPMENT DAY Tuesday, October 17, 2006

PROFESSIONAL DEVELOPMENT DAY Tuesday, October 17, 2006. Integrated Marketing Plan. FY 2006-2008. The Goals. Reach Student Capacity Raise Our Profile Efficient Use of Marketing Budget. Bismarck-Mandan. Red River Country.

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PROFESSIONAL DEVELOPMENT DAY Tuesday, October 17, 2006

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  1. PROFESSIONAL DEVELOPMENT DAY Tuesday, October 17, 2006

  2. Integrated Marketing Plan FY 2006-2008

  3. The Goals • Reach Student Capacity • Raise Our Profile • Efficient Use of Marketing Budget

  4. Bismarck-Mandan Red River Country Northwest Twin Cities Northeast South Dakota

  5. The Essentials • University Adoption • Visual Identification System • Messaging Framework • Effective Execution

  6. Identity

  7. The Essentials • New Web Site: www.msum.com • Holistic view of the student experience • Not a place for forms or process

  8. The Plan Year One

  9. Student-Focused Video* *DVD or Video CD • Learning Environment • Campus Life • Extra-Curricular Activities • Vibrant Community • Job Opportunities

  10. Direct Mail • Students-- 3 times • Parents once • Drive to msum.com

  11. Telemarketing • Students & Parents • Schedule Campus Tour

  12. Community Newspapers • Targeted at Parents & the Broad Audience • Highly-read from Cover-to-Cover • Cost-Effective • Integrated with Direct Marketing

  13. ANOKA RAMSEY PLYMOUTH BLAINE COON RAPIDS BROOKLYN CENTER MAPLE GROVE etc.

  14. Print Ads Message Message

  15. High School Newspapers • Key High School Papers in the Region • Locations and Quantity TBD

  16. Regional Radio • Targeted at High School Students • Reach Primary Region and Outlying Areas • Integrated with Other Messaging

  17. Greater Grand Forks Greater Bismarck-Mandan Greater Fargo-Moorhead

  18. Additional Activity • Two Year College Opportunities • Rotating F-M Billboards • Guidance Counselor Direct Mail • Alumni Marketing Plan • Public Relations Plan

  19. The Plan Year Two

  20. Continued Focus • Continue Geographic Segmenting • Expand Twin Cities coverage • Expand regional coverage • Raise Awareness and Build Preference

  21. Branding AWARE LIKE PREFER I’M GOING TO MSUM!

  22. The Plan Year Three

  23. More of the Same and • Regional Billboards • Regional Radio • Twin Cities Radio • Twin Cities/Regional Television

  24. PROFESSIONAL DEVELOPMENT DAY Tuesday, October 17, 2006

  25. Identity

  26. Identity

  27. a different shape Identity

  28. The Look Square

  29. The Look Horizontal

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