Building a Digital Town Square and Internal Social Networking Capabilities at Pfizer

23. Building a Digital Town Square and Internal Social Networking Capabilities at Pfizer Bob Libbey Pfizer Inc. May 22, 2012

24. What We’ll Cover Our Challenge Course of Action Where We Are Today Where We’re Going

25. Pfizer At a Glance $67 89 150 12 BILLION revenuein 2011 manufacturingsites worldwide countries in which Pfizersells products products with sales greater than$1 billion in 2011 250 #1 $3.1 MORE THAN 100,000 BILLION R&D partner institutions cash and products donated from U.S. and Puerto Ricoin 2010 globally Primary Care, Specialty Careand Animal Health businesses worldwide colleagues around the globe

26. Our Original Technology Challenge • Site proliferation and fragmentation • 410 information-based sites, 10,000 team sites • Info sites lack consistent look, feel, common navigation • No single access point or consistent means for connecting among sites • Significant costs • Info-based sites cost $50,000–$250,000 to create • Inability to capture, track user satisfaction, site utility • No common means to measure satisfaction; no consistent method to identify productivity improvement opportunities

27. Course of Action • Shaped long-term vision for site and broader platform • Began building team – Business Technology and Communications – to create PfizerWorld Super Site Platform • Moved to SharePoint 2007 Reset editorial standards

28. The Broader Approach “Guidance without prescription” – policy, guidelines and other tools designed to enable intranet improvement; not to control content Committed to the “One Pfizer” ideal – vision, purpose and goals align online channels to strengthen “One Pfizer” communications Continuous Improvement – keep costs down, utility and usability high Clear Governance – Intranet Governance Committee with representatives from across enterprise and functions Recipe for Success

29. PfizerWorld: 2011 in Review Unique Users 175,058 Article Views 5,148,738 $12MM Savings Page Views 60,518,608

30. Demand for Local Content

31. Going Mobile

32. MyWorld Activity First-Year Numbers Page Views 812,700 Unique Users 41,377 Connections 83,949 Posts 3,386 Comments 5,998 PfizerWorld Webpart

33. PfizerWorld Webpart • New interactive webpart on PfizerWorld home has increased MyWorld: • Access • Awareness • Usage

34. Colleague Comments on MyWorld “MyWorld [makes it] easy to get connected with my global colleagues and learn his/her thoughts. It makes me feel [as] if I were actually talking physically there.” Kyoko Tominaga, Pfizer Medical, Japan “I think this is a great facility for colleagues. The potential benefits on an individual & business basis of being able to reach out to a bank of 100,000 people globally are immense.” Liam O'Carroll, Pfizer Global Supply, Ireland “Like many, I'm a big fan of the capabilities that our internal social media provides. Giving colleagues a virtual agora provides benefits that most cannot even fathom yet.” Daniel Morrissey, Consumer Healthcare, U.S. “I find the new social networking features an integral part of my day. The ability to leverage the knowledge of Pfizer colleagues across the globe has greatly improved my ability to support the Oncology Business Unit and my other clients.” Jason Abner, Business Technology, U.S.

35. Where We’re Going • Continued build-out of Super Site Platform, albeit slower growth • Virtual environment campus extension • Continued growth of MyWorld • Formalizing processes for repurposing PfizerWorld content for external use • SharePoint 2010 Deployment

36. QUESTIONS?