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Commercial usage of Census data in aviation

Commercial usage of Census data in aviation. I’ll see your VFR and raise you an VLA Cally Ward Manager Research, Queensland Airports Ltd. Our programme today. Who is QAL, what does it do and why? What does an internal Research & Strategy team do for an airport?

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Commercial usage of Census data in aviation

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  1. Commercial usage of Census data in aviation I’ll see your VFR and raise you an VLA Cally Ward Manager Research, Queensland Airports Ltd

  2. Our programme today... • Who is QAL, what does it do and why? • What does an internal Research & Strategy team do for an airport? • Census data in a commercial landscape: • Business development • Demographic profiling • Forecasting future capacity for strategic, financial and infrastructure planning • Any questions?

  3. About Queensland Airports Ltd • QAL is the owner and operator of three regional airports • Airports are major pieces of infrastructure • Privatised airports make money through: • Aeronautical fees • Non-aeronautical fees

  4. Research Team at QAL

  5. LCCs stimulated growth at Gold Coast Airport

  6. Gold Coast Airport, then & now Currently in 2011: Sydney – 25 flights a day, Melbourne – 17 flights a day, Daily flights to NZ, Japan, Malaysia 2000 2011

  7. Use of census data

  8. Forecasting in infrastructure • 20 year horizon • Aviation growth has exceeded GDP & population growth • Market stimulation created by new carriers, new business models • Plan for a long horizon • Financing crucial

  9. Forecasting & the census

  10. Growth: new routes

  11. Growth: Darwin-Manila, coming soon! “Manila is a great addition to the Darwin network, given that more than seven per cent of Darwin’s population is of Filipino heritage and the Philippines is a great holiday destination in its own right.“ Ian Kew, CEO, Northern Territory Airports “Our intention to operate a future Darwin-Manila* service will greatly appeal in the Philippines and importantly locally in Darwin where a new direct link to Asia can support ongoing business investment and where the Filipino-Australian community is amongst the largest in the city. David Koczkar, Jetstar Chief Commerical Officer

  12. VFR + Tourism = winning combo

  13. Maintenance: demographic profiling 95,000 people 6.5% work in defence (0.7%) 2.6% work in tertiary education (1.8%) $529 median individual income ($466) 35.9% live in rented accom (27.2%)

  14. Townsville’s outbound market Locals

  15. Maintenance: new markets

  16. Making data personal, bitesize and sexy! So how do you sell statistics?

  17. Why are we here?

  18. Questions? Cally Ward, Manager Researchcward@qldairports.com.au

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