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Golden Rules for PowerPoint Presentations

Golden Rules for PowerPoint Presentations Tina Ornstein Israel STC Convention February 6, 2003 Why and Who TC as magician: Assist others  become company’s PPT “mayven” Dazzle with your own Your humble servant: >20 years experience as TC (Words, e-Sim, AppSwing)

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Golden Rules for PowerPoint Presentations

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  1. Golden Rules for PowerPoint Presentations Tina Ornstein Israel STC Convention February 6, 2003

  2. Why and Who • TC as magician: • Assist others  become company’s PPT “mayven” • Dazzle with your own • Your humble servant: • >20 years experience as TC (Words, e-Sim, AppSwing) • Many PPT hours (training and pre-sales) • “Art of Presentation” course for Words Golden Rules for PowerPoint Presentations

  3. Highlights • Keys to successful PowerPoint presentations • A few words on content • Slide design essentials • Effective use of graphics • Multimedia – oy vey! Golden Rules for PowerPoint Presentations

  4. The Three Cornerstones Content The Three Cornerstones Delivery Design Golden Rules for PowerPoint Presentations

  5. Content • Objectives: • Relevant • Credible and convincing • Clear • Your responsibilities: • Research • Organization: filtering, ordering Golden Rules for PowerPoint Presentations

  6. Design • Objectives: • Enhance the message • Visually pleasing • Your responsibilities: • Consistent design concept (template) • Division/distribution of content • Graphic enhancements Golden Rules for PowerPoint Presentations

  7. Delivery • Objectives: • Relaxed and confident • Engaging • Your responsibilities: • Practice • Awareness of audience • Material for between the lines Golden Rules for PowerPoint Presentations

  8. The Bottom Line… A great presentation... ...aims to change behavior Golden Rules for PowerPoint Presentations

  9. Content in a Nutshell • Adapt content to goal, objectives and audience • Timing is of the essence • Opening • Engage: be creative • Establish credibility • Set context • Closing • Drive home desired actions, listener benefits • Verify understanding Golden Rules for PowerPoint Presentations

  10. Remember! Slide Design • Hierarchy and contrast • Bullets • Fonts • Colors PowerPoint is an on-line medium. Golden Rules for PowerPoint Presentations

  11. But First, A Word on Templates • Ensure consistency in specific design elements • Provide overall presentation look-and-feel • Consider using graphic artist • Where you can find free templates: • http://www.presentersuniversity.com/index.cfm • http://www.websiteestates.com/freetemplates.html • http://www.presentationpro.com/FreeSamples/ • http://www.graphicsland.com/powerpoint-templates.htm Golden Rules for PowerPoint Presentations

  12. Hierarchy and Contrast • Rank and Simplify • Rank your elements • Group related elements • There are 3 main ways to create contrast • Size (no more than 3 type sizes) • Text style • Color Golden Rules for PowerPoint Presentations

  13. Hierarchy Golden Rules for PowerPoint Presentations

  14. Bullets • No more than 4–6 bullets per slide • No more than 5-6 words per bullet • Insert 1 bullet point at a time • Dim previous bullet to highlight current • Use phrases (not full sentences) Golden Rules for PowerPoint Presentations

  15. Golden Rules for PowerPoint Presentations

  16. Fonts • Type is unconscious persuader, sets style and tone • Should serve text, not overpower • No good/bad, just appropriate/inappropriate Golden Rules for PowerPoint Presentations

  17. Fonts • Fonts can convey formal vs casual, cold vs warm Golden Rules for PowerPoint Presentations

  18. Fonts • EsperFonto: Daniel Will-Harris’s interactive site for choosing appropriate font http://webdesign.about.com/gi/dynamic/offsite.htm?site=http://www.will-harris.com/use-type.htm Golden Rules for PowerPoint Presentations

  19. Fonts On-screen: headerPrint: body • Font families: • Serif: Times New Roman, Garamond • Sans-serif: Verdana, Arial • Cursive: Comic, Corsiva On-screen: bodyPrint: header Quotes, special effects Golden Rules for PowerPoint Presentations

  20. Fonts • To emphasize, use Bold, Shadow, Italic. • Body: Minimum 20 points. • Headlines: 35-45 points. Golden Rules for PowerPoint Presentations

  21. Fonts – Rules for Mixing • Don’t: Same font for body and headlines, vary weights/widths • 1 Serif (body) + 1 Sans serif (headlines) – ideally of the same style (formal, casual, etc.) • Be consistent throughout, use master slides Golden Rules for PowerPoint Presentations

  22. Choose appropriately! Colors • Be consistent with corporate identity • Hot vs cool Golden Rules for PowerPoint Presentations

  23. Colors • Choose background first • If hot, decrease saturation Golden Rules for PowerPoint Presentations

  24. Color Wheel – Complementary Colors Golden Rules for PowerPoint Presentations

  25. Color • Create a presentation color scheme: Format>Slide Color Scheme>Custom • Good font color contrast for readability Golden Rules for PowerPoint Presentations

  26. Golden Rules for PowerPoint Presentations

  27. Graphics: A Picture Is Worth 1000 Words • “The medium is the message” • Images reinforce text and narrative: • Increase learning by 200% • Increase retention of main points by 38% • Reduce explanation time by 40% Golden Rules for PowerPoint Presentations

  28. Remember! Graphics: A Picture Is Worth 1000 Words • Images evoke emotional response – more likely to change behavior • Done well = expensive (time/$) but worth it PowerPoint is an on-line, highly visual medium. Golden Rules for PowerPoint Presentations

  29. Graphics Support Comments, Labels Golden Rules for PowerPoint Presentations

  30. More on Graphics • No more than 6 consecutive slides without a graphic • Optimize for on-screen viewing • Resources for finding graphics: • Microsoft Online Clipart Gallery: http://dgl.microsoft.com/ • Links to jokes, cartoons, funny sounds and images: http://www.funnybanners.com/ • http://www.presentersuniversity.com/downloads/dl_resources.cfm • Lycos search site for pictures, audio, video: http://multimedia.lycos.com/ Golden Rules for PowerPoint Presentations

  31. Poor Examples Too busy Small font Contrast Golden Rules for PowerPoint Presentations

  32. Poor Examples Golden Rules for PowerPoint Presentations

  33. Better Use of Graphics Golden Rules for PowerPoint Presentations

  34. Remember! Multimedia • Sound, video, complex animation • Even more features in Office 2002 PowerPoint is on-line, highly visual, multimedia. Golden Rules for PowerPoint Presentations

  35. Bad Example Don’t you hate presentations that do this? For every bullet!! And then assault your senses with… Golden Rules for PowerPoint Presentations

  36. Built-in Multimedia Features Golden Rules for PowerPoint Presentations

  37. When Used Properly… • Adds pizazz • Wakes up the audience • Drives home the main message • If in doubt – don’t Golden Rules for PowerPoint Presentations

  38. A good PowerPoint presentation aims to change behavior. PowerPoint is on-line, highly visual, multimedia. Golden Rules of PowerPoint Presentations Golden Rules for PowerPoint Presentations

  39. Fit content to goal, objectives, audience, timeframe Strong opening and closing Distribute content well across slides Consistent, visually pleasing design Fit font(s), color scheme to subject, audience No more than 1 serif and 1 sans serif font Complementary colors, good contrast Graphics to enhance text, add eye candy Animation to convey flow, dynamics Multimedia sparingly, to add pizazz Golden Rules of PowerPoint Presentations Golden Rules for PowerPoint Presentations

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