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Maori Communications

Maori Communications. Anton Blank. Why communicate?. “The limits of my language are the limits of my world” Wittgenstein. What is communications?. Getting diverse individuals with varying perceptions and values to … consent to a programme or goal. Edward Bernays

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Maori Communications

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  1. Maori Communications Anton Blank

  2. Why communicate? “The limits of my language are the limits of my world” Wittgenstein

  3. What is communications? Getting diverse individuals with varying perceptions and values to … consent to a programme or goal. Edward Bernays A broker for public support of ideas, institutions or people. Newsom, Scott and Turk

  4. What is communications? • Influencing voluntary behaviour … to improve the audience’s personal welfare and that of their society • Benefits target audience, not the marketer • Improving welfare is achieved through influencing and changing behaviour • Everything starts from the audience’s perspective. Andreason

  5. Maori Communications • Audience focused • Creating better outcomes for Maori • Supports Maori development • Takes account of historical and socio-political context • Changing attitudes and behaviours of audiences and institutions

  6. Maori audiences • Multiple • Youthful

  7. Old Way • Unequal power balance • Unilateral decision making • Imposition of brand values Brand Maori audiences

  8. New Way • Unequal power balance • Symbiotic relationship • Shared brand values Brand Maori audiences

  9. Vehicles • Maori and other media • Collateral • Web and e-communications • Kanohi ki te kanohi

  10. Issues • Words and images

  11. Maori Communications Communication is at the core of the Maori experience. Our languages, whakapapa, stories, art and other representations delineate our hapu-tanga – and our space as indigenous people here. Our contemporary experience poses new communications challenges for us. How do social and economic priorities influence our communications? How do we communicate with hapu and iwi now dispersed nationally and internationally? How do we promote te reo in our communications? What is the influence of new technologies? This workshop will explore the discipline of Maori communications and introduce you to some of the concepts, planning tools and tactics you need to communicate effectively with te iwi Maori – from within hapu/iwi, pan-tribal and other organisations.

  12. Issues • Branding • Racism and the media • Stereotypes

  13. Conclusion • Specialist area • Values-based • Audiences and institutions • Supports Maori development • Increasingly significant

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