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Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism

Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism. What is tourism worth to Angus?. Source: STEAM Tourism Economic Impact research for Angus 2016. Spend of £27 million on accommodation. Angus Visitor Survey 2016/17. 612 responses

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Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism

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  1. Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism

  2. What is tourism worth to Angus? Source: STEAM Tourism Economic Impact research for Angus 2016 Spend of £27 million on accommodation

  3. Angus Visitor Survey 2016/17 • 612 responses • Insight into current visitors to Angus • Benchmark for visitor satisfaction • Can help to inform product development and marketing campaigns

  4. Angus Visitor Profile 41% of visitors aged 35-54 Source: Angus Visitor Survey 2016-2017 61% of visitors visited attractions

  5. What attracted visitors to come … Information Sources • Before visit 63% used at least one source – word of mouth and websites most common • During visit 51% used at least one source – free brochures / guides and visitor information centres most popular information sources

  6. Visitor Satisfaction Customer service Overall impressions

  7. Golf tourism in Angus • £20m economic impact • 868 jobs • 67% of visitors are from Scotland • 8% rest of UK • 24% overseas • 55% of visitors stay overnight • 7% female

  8. Tourism Opportunities & Support • Marketing – Visit Angus, Carnoustie Country and Scotland’s Tay Country • Product Development – trade and consumer • Training and support – World Host and DTS • One-to-one meetings and advice • Regular, robust information – Enewsletters, industry meetings and events • Work with VisitScotland

  9. Visit Angus • Destination Marketing Campaign to raise awareness of Angus • Varied communication channels • Business engagement key to campaign success • Promotional opportunities • Toolkit available

  10. The Open – 15-22 July • Economic/business opportunities – pre, during and post event • Toolkitavailable • Ambitious target of 185,000 spectators • Troon 2017 173k spectators / £63 million • Global TV audience of hundreds of millions • Golfers also eat/visit/explore

  11. Leadership • Strong leadership and collaboration across the sector is important • The Angus Tourism Cooperative was formed in August 2017 • Businesses working together to improve the Angus tourism offer and promote the area as a visitor destination   • One voice for tourism businesses • A forum to network and collaborate • Carnoustie Country Golf Leadership Group working together to develop a business plan

  12. Thank You! Questions?

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