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MINISTRY OF CULTURE AND TOURISM

MINISTRY OF CULTURE AND TOURISM . NEW ERA IN TOURISM. WHY TURKEY ?. NEW ERA IN TOURISM. The Main Issues of Turkish Tourism Agenda competitiveness customer satisfaction s ustainable development keep up with the recent global tourism trends destination based marketing

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MINISTRY OF CULTURE AND TOURISM

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  1. MINISTRY OF CULTURE AND TOURISM

  2. NEW ERA IN TOURISM WHY TURKEY ?

  3. NEW ERA IN TOURISM • The Main Issues of • Turkish Tourism Agenda • competitiveness • customer satisfaction • sustainable development • keep up with the recent global tourism trends • destination based marketing • environment friendly projects

  4. NEW ERA IN TOURISM TOURIST ARRIVALS INCREASED 11 TIMES 1980 1.2 Million 2002 13.3 Million

  5. NEW ERA IN TOURISM TOURIST ARRIVALS AVERAGE ANNUAL GROWTH RATE (1985 – 1998) 5.3 % WORLD 2 TIMES OF WORLD’S 2.5 TIMES OF EUROPE’S GROWTH RATE 4.7 % EUROPE 11.6 % TURKEY

  6. NEW ERA IN TOURISM TOURISM REVENUES INCREASED 30 TIMES 1980 400 Mil. $ 11.9 Billion $ 2002

  7. NEW ERA IN TOURISM BED CAPACITY INCREASED 10 TIMES 1984 65.000 600.000 2002

  8. NEW ERA IN TOURISM TOURISM REVENUES/GNP INCREASED 10 TIMES 1984 0.45 % 4.5 % 2002

  9. NEW ERA IN TOURISM EXPORT REVENUES INCREASED 4 TIMES 1984 7.1 Bil. $ 35.8 Bil. $ 2002 TOURISM REVENUES INCREASED 22 TIMES 1984 548 Mil. $ 2002 11.9 Billion. $

  10. NEW ERA IN TOURISM BLUE FLAG • 128 BEACHES • 12 MARINES

  11. NEW ERA IN TOURISM WORLD TRAVEL AND TOURISM COUNCIL ESTIMATES TURKEY WILL BE THE IN TOURISM DEMANDS WITH IN THE NEXT 10 YEARS FASTEST GROWING COUNTRY 10.2 % ANNUAL GROWTH RATE

  12. NEW ERA IN TOURISM VISION OF TURKEY

  13. NEW ERA IN TOURISM DIVERSIFYING TOURISM • Congress and Incentive Tourism • Alternative Tourism Types • (Golf, Wellness,Spa&Thermal, • Sports and Yacht Tourism) • Eco-Tourism • Satellite Tourism Zone Projects

  14. NEW ERA IN TOURISM 2023 VISION TOURIST ARRIVALS WILL INCREASE 3.1 TIMES 2002 13.3 Mil. 42 Million 2023

  15. NEW ERA IN TOURISM 2023 VISION TOURISM REVENUES WILL INCREASE 5.6 TIMES 2002 11.9 Bil.$ 66.8 Billion $ 2023

  16. NEW ERA IN TOURISM

  17. NEW ERA IN TOURISM NEW TOURISM INCENTIVE LAW

  18. NEW ERA IN TOURISM MAIN PURPOSE OF THE LAW • LAND DEVELOPMENT MODEL • CONTEMPORARY ALLOCATION MODEL • DESTINATION MANAGEMENT / PLANNING

  19. NEW ERA IN TOURISM LAND DEVELOPMENT MODEL • Enable the Ministry to implement • diversified, balanced, sustainable tourism • and cultural environment • Create an environment in which • Turkey will embrace with • international chains and trademarks

  20. NEW ERA IN TOURISM CONTEMPORARY ALLOCATION MODEL • Government owned lands, • will be allocated in accordance with • destination planning concept, which will foster investment in tourism sector.

  21. NEW ERA IN TOURISM DESTINATION PLANNING / MANAGEMENT • Planning authority, investors • and potential customers • will be put together • in governance concept.

  22. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? The Ministry is the sole authority of - planning - sub-contract planning - endorsing

  23. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 2. Council of Ministers declares the government owned lands, with high historical, cultural and tourism potential, as the ‘culture and tourism preservation and development sites’

  24. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 3. The main (initial) investor, has the right to put the allocated land, as a collateral for mortgage credit.

  25. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 4. The investor has the right to sell the facilities constructed on the allocated land.

  26. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 5. The Ministry has the right to allocate the specified forest reserved for tourism, to the potential investor

  27. NEW ERA IN TOURISM SATELLITE TOURISM ZONES

  28. NEW ERA IN TOURISM Aydın-Didim Zone Location: In Aegean Region, 30 km. to Bodrum 12.000 ha. Possible Projects: 4&5 Star Hotels, Holiday Resorts, Housing, Business Centers, Yacht&Marine Tourism, Sports Tourism, Eco-Tourism, Theme Parks, Golf Tourism, Cultural Tourism, Congress, Festival&Exhibition Tourism, Youth Tourism

  29. Aydın-Didim Zone

  30. NEW ERA IN TOURISM Muğla-Dalaman Zone Location: In Mediterranean Region, 40 km. to Fethiye, Dalaman Airport is located within project zone. 30.000 ha. Possible Projects: Yacht&Marine Tourism, Water Sports, Holiday Resorts, Health & Thermal Tourism, 5Star Hotels, Eco-Tourism, Housing, Nature Parks, Golf Tourism, Youth Tourism, Rural Tourism

  31. Muğla-Dalaman Zone

  32. NEW ERA IN TOURISM Mersin – Tarsus Coastal Tourism Center Planning Location: In Mediterranean Region, 20 km. to Mersin City Center 56 km. to Adana Airport, 1712 ha, 15 km. Coastal Line. Possible Projects: Rural Tourism, Golf Tourism, Sports - Recreative Tourism Facilities, Housing, Holiday Resorts, 4 and 5 Star Hotels.

  33. Mersin – Tarsus Coastal Tourism Center Planning

  34. UPGRADING ANTALYA • Priority is given to; • Improving total quality in the region • The infrastructure enhancement investments • Diversifying tourism products • (Golf, Wellness, Theme Parks, Recreation Areas, Rafting)

  35. NEW ERA IN TOURISM North Antalya Zone Location: In Mediterranean Region, 10 km. to Antalya City Center and Antalya International Airport, 35.000 ha., Forest Area Possible Projects: Automobile Sports, Film Studios, Business Centres, Theme Parks, Golf Tourism, Shopping Centers, Sports-Camping Tourism Centres, International Education Facilities.

  36. NEW ERA IN TOURISM Antalya, Manavgat – Oymapınar Zone Location: In Mediterranean Region, 55 km. to Antalya, 16 km. to Manavgat 70.000 ha.(of huge part in Forest Area) Possible Projects: Golf Tourism, Sports-Recreative Tourism Facilities, International Organization Facilities, Motor Sports, Water Sports.

  37. Antalya, Manavgat – Oymapınar Zone

  38. Thank You...

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