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MANAGEMENT RESEARCH Third Edition, 2008 Prof. M. Easterby-Smith, Prof. R. Thorpe, Prof. Paul R. Jackson. CHAPTER 12. Writing and Disseminating Management Research. Learning Objectives. To develop personal strategies for writing. To recognize the needs and interests of different audiences.
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MANAGEMENT RESEARCH Third Edition, 2008 Prof. M. Easterby-Smith, Prof. R. Thorpe, Prof. Paul R. Jackson CHAPTER 12 Writing and Disseminating Management Research
Learning Objectives • To develop personal strategies for writing. • To recognize the needs and interests of different audiences. • To develop awareness of the requirements of different forms of output. • To develop skills in writing research reports and publications.
The Skills of Writing about your Research • Remember who is your audience and write accordingly • Link your research to existing debates • Writing as a habit • Develop the right structure for your piece of research
Topping… • The start and end of an article or report are crucial! • 4 key elements of an Introduction: • 1)Establishthe theoretical field & why this particular topic is important. • 2) Summarize previous research. • 3) Identify the niche. What problem/question is to be addressed. • 4) Contribution of the study & how it is tackled in this paper.
…and Tailing • Key elements of any Conclusion: • It needs to summarize the nature of the research. • It needs to stress the main findings or contributions. • It needs to provide an indication of the limitations of the work. • And it needs to make suggestions for future research directions.
Outputs and Evaluation for Academic Audiences • Private outputs are generally aimed at a small number of people, and are not intended for public dissemination • i.e., Reports, Dissertations & Theses • Public outputs are essential for aspiring academics as it gets their research in the public domain • i.e., Conferences, Journals and Books
Dissemination Strategies to Other Audiences • Policymakers & Practitioners • How? Through Practitioner Journals • And through the Media
Further Reading • Golden-Biddle, K. and Locke, K. (2007) Composing Qualitative Research. London: Sage. • Murray, R. (2002) How to Write a Thesis. MiltonKeynes: Open University Press. • Phillips, E. M. and Pugh, D. S. (2005) How to Get a PhD: A Handbook for Students and their Supervisors. Maidenhead: McGraw-Hill Education.